GNYADA October 2014 Newsletter

New York Auto Show Recognized for Excellence

11

Here’s what the judges had to say about the New York Auto Show tak- ing home the gold in three categories.

efforts, and we are grateful for the acknowledgement,” said GNYADA President Mark Schienberg. Looking Ahead to 2015 Riding on the coattails of 2014’s huge success, Auto Show staff and GNYADA President Mark Schienberg met with West Coast manufacturers in early August to discuss their plans for 2015. communications executives from Toyota, Lexus, Scion, Hyundai, Honda, Acura, and Kia. All gave indications that they are bringing big news to the Big Apple next spring, including a wide range of world and North American vehicle debuts. Following the individual brand meetings, NYIAS hosted its annual exhibitor meeting and golf outing where more than 110 OEM, sponsor, and exhibit company personnel participated in discussions on what succeeded at the 2014 Show, and their big plans for exciting announce- ments and exhibits 2015 New York International Auto Show. Attending the one-on-one meetings were top-level marketing and

Best Overall Show

As owners of the New York Auto Show – North America’s oldest and largest new car marketing event – GNYADA’s main objectives are to build excitement, enhance auto- makers’ marketing efforts, and drive showroom traffic. In recognition of its success in these areas, GNYADA has been awarded with three prestigious E.X.C.I.T.E. Awards from EXPO Magazine. The New York Auto Show won Best Overall Show, Best Consumer Event, and Best Marketing Collateral. “Recognition like this brings enor- mous prestige and enhances the Show’s credibility with the media and industry,” said John LaSorsa, New York Auto Show chairman. “This ‘stamp of approval’ from an unbiased source helps us stand out from the crowd.” “As event producers, we strive to make the experiences for our visitors and exhibitors the best that they can be. These awards validate those

“The sheer complexity of what the New York International Auto Show pulled off with its massive—albeit well-targeted—marketing campaign and its great attendance is evidence that live events can shape an indus- try and a community.” “More than 100 exhibits from all the big car companies, more than 1 million attendees, 63 press confer- ences, vast social media impres- sions and over $263 million in eco- nomic impact. You can’t get much more impressive than that.” Best Consumer Event

Best Marketing Collateral

“The New York International Auto Show used a well-orchestrated set of materials across multiple media to drive more than 1 million people in the New York area to the show at the Jacob K. Javits Center.”

NYS Limits Health Insurance Increases

12

The New York State Department of Financial Services (DFS), which includes the old Insurance Department, is holding down health insurance premium increases for next year. The average health insurance rate increase next year should be just under six percent in New York State.

The rates for 2015 were set after reviewing proposals from insurers. The insurance companies had requested, on average, increases of about 13 percent. Predictably, some insurers complained such “severe” limitations on increases would harm their companies.

On the individual market, the average increase will be about 5.7 percent, rather than the 12.5 percent requested by insurers. For the small group mar- ket, the average increase will be 6.7 percent, down from 13.9 percent requested by insurers.

Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • October 2014

6