2016-2017 PEILCC Annual Report

Goal 2 Customer Service

Goal To understand the needs of our customers so that we can provide quality products and services that are delivered by knowledgeable, courteous employees in attractive and accessible facilities. Objectives 1. Enhance the shopping experience for PEILCC wholesale and retail customers. 2. Provide enhanced customer services. 3. Improve product portfolio.

Actual 2015-2016

Target 2016-2017

Actual 2016-2017

% of 2016-2017 Target

Target 2017-2018

Customers served Average customer transaction value

2,606,393

2,600,000

2,615,240

100.6%

2,600,000

$40.42

$40.54

$41.30

101.9%

$42.23

Actual 2015-2016

Target 2016-2017

Actual 2016-2017

% of 2016-2017 Target

Target 2017-2018

Litres

Beer

8,483,245

8,480,000

8,191,412

96.6%

8,400,000

Draught

908,327

911,500

976,256

107.1%

1,015,000

Spirits

836,966

836,900

789,453

94.3%

789,500

Wine (including BYO)

1,537,717

1,538,000

1,612,419

104.8%

1,670,000

Coolers

442,525

440,000

516,166

117.3%

536,000

Total

12,208,780

12,206,400

12,085,706

99.0% 12,410,500

Performance Highlights

Packaged beer has decreased by 291,833 litres over the previous year. Draught beer has shown an increase of 67,929 litres over last year driven primarily by the craft beer segment. This is consistent with both national and international trends. The Cooler category continues to be popular with volumes increasing by 73,641 litres over last year. The Spirit category was down by 47,513 litres from the previous year. Sales continue to trend toward more premium products which is evidenced by the increase in the value of the average customer transaction.

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PEILCC 2016-2017 Annual Report