TheOwnersManual_Issue6_Winter2016

In December BL Companies participated in one of the largest retail/commercial expositions in the country - the International Conference of Shopping Centers (ICSC) Show at the Jacob Javitz Center in NYC. In this behind the scenes look of what it really takes to pull the BL Companies’ booth together, you won’t see any pixie dust or fanciful elves - but you will see the Magic of Marketing .

At the time of planning for this conference, Meriden was without the use of the elevator. That’s a lot of boxes to get from the 3 rd floor down to the first.

Logistics come into play when organizing for an event. Getting packed up and ready to go is the first step and then hoping it all fits into the vehicle is the second.

// page 5