The Engagement Zone 2.0

L ARGES T NEUROSC I ENCE S T UDY ON T HE LONDON UNDERGROUND GOT B I GGER Intrigued by customer experience on London Underground, we used eye tracking and skin conductance response technology to look specifically at how TfL customers engaged with the advertising.

I M P L I C I T & E X P L I C I T R E S P O N S E

S E A R C H M E A S U R E D

C O M B I N E D M O D E L L I N G

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M O B I L E A C T I V I T Y T R A C K E D

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A C A D E M I C I N S I G H T I N C . B E H A V I O U R A L E C O N O M I C S

E Y E - G A Z E M O N I T O R E D

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V I D E O R E C A P O N 2 0 1 6 M E T H O D A N D R E S U L T S

R E S P O N S E R E C O R D E D

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