CEDA Export Strategy for Higher Education - Hans Verhulst

DEVELOPMENT

EXECUTION

MARKETING

CURRICULUM' DEVELOPMENT

QUALITY'OF'FACULTY COURSE'DELIVERY

STRATEGIC'MARKETING' AND'POSITIONING MARKET'RESEARCH'&' PROMOTIONAL'BUDGETS REPUTATION'MANAGEMENT' ALUMNI'NETWORK FAIRS,'AGENTS,ROAD'SHOWS' EXCHANGE'PROGRAMS

MINDS

6,7

7,2

3,2 5,7

INVESTMENT'IN'ON'LINE TOOLS,'SMART'ROOMS'ETC. '&'SUPPORT'SERVICES POSITIONING,'ALUMNI' ENGAGEMENT PEDAGOGY,'EVALUATION,' SUPPORT'SERVICES' TRAINING'&'PRACTICE' FACILITIES

MONEY INVESTMENTS'IN'PROGRAM' DEVELOPMENT/INNOVATION

4,9

4,7

2,8 4,1

4,9

(ALMA) MATER ECOSYSTEM'DEVELOPMENT,' EFFECTIVENESS'OF'ALLIANCES

4,4

3,9

3,3 3,9

ACCREDITATIONS' INTERFACE'WITH'COMPANIES

METHODS MATERIALS

6,3

5,9

4,1 5,4

ACTORS ENABLERS DRIVERS

ONLINE'DELIVERY'&' EVALUATION'PLATFORM

WEBSITE,'SOCIAL'MEDIA BROCHURES

4,7 5,4

5,3 5,4

6,3 5,4

4,0

DEVELOPMENT

EXECUTION

MARKETING

SCANS,'TRENDS,' UPDATES'

FEEDBACK'ANALYSIS''' COMPETITIVE'GAUGES' ADVOCACY'ENHANCING' COMPETITIVENESS

MARKET'INTELLIGENCE CUSTOMIZED'INFO

REPORTS

2,8

3,1

2,6 2,8

INDUSTRY/ACADEMIA/ POLICY'INTERFACE

INTL'SERVICES'COALITIONS''''''''' INTERNATIONAL'PRESENCE SECTOR'POSITIONING'''''''''' SECTOR'BRANDING EDUCATION'MISSIONS''''''''''''''''''' CAREER'FAIRS' COALITION'BRANDING''''''''''''''''''''''''' MEMBERSHIP'RECRUITMENT

REPRESENTATION

4,4

3,6

2,7 3,6

3,4

INDUSTRY'EXPERTISE'''''''''''' SECTOR'DEVELOPMENT

3,2 PRESENCE'ACROSS'ACTORS''IN' EDUCATION

READINESS

4,3

3,0 3,5

DEVELOPMENT'AS'AN' EDUCATION'HUB

VOCATIONAL'WORKSHOPS'''''''''''''''''''' BEST'PRACTISE'EXCHANGE' 5,2

RANGE

3,1

4,0 4,1

DONOR'MANAGEMENT'''''''''''''''' REVENUE'SOURCES 3,2

SERVICES'PORTFOLIO DELIVERY'TEAM

ROBUSTNESS

2,9 3,8

3,1 3,1

3,4

3,1

DEVELOPMENT

EXECUTION

MARKETING

INCENTIVES'TAX'BREAKS ON'DEVLPT'ACTIVITIES ESTABLISHMENT'AS'AN' EDUCATIONAL'HUB MASTER'PLANNING INNOVATIVE' EDUCATION'POLICY'''''

SCHOLARSHIPS' EDUCATIONAL'SOFT'LOANS TRANSPORT,'ACCESSIBILITY,' CIVIC'SERVICES EDUCATION'ECOSYSTEM''''' VISA'PROTOCOLS LEGAL'FRAMEWORK'FOR' EDUCATION,'DIPLOMAS

CO'FINANCING'OF'TRADE' MISSIONS/FAIRS/'BRANDING CULTURAL'&'SAFETY'IMAGE' ICT'STRUCTURE COUNTRY'BRANDING'AS' EDUCATION'HUB EDUCATION'&'SKILLS'PRICING' MECHANISM

INCENTIVES

3,3

5,0

2,6 3,6

INFRASTRUCTURE

4,4

5,8

4,7 5,0

4,8

INITIATIVE

3,7

4,4

2,8 3,6

INSTITUTIONS EDUCATIONAL/'RESEARCH/' CULTURAL'IINSTITUTES

6,0

7,3

4,1 5,8

PRIMARY'AND'LANGUAGE' EDUCATION

5,3 STUDENT'&'FACULTY'FRIENDLY' ENVIRONMENT

STUDENT'EXCHANGE' FACILITATION

INSTRUCTION

6,4 5,8

5,6 5,8

4,6

3,9