EoW March 2011

Technology gives us all a quick route to information

Youmay have noticed a new addition to the front cover of this issue of EuroWire: a QR code. QR (Quick Response) codes, which take the form of a black and white matrix of squares, can hold information such as website and email address- es, telephone numbers, or short messages. The codes can be read by a range of devices: many mobile phones already have the capability to read the codes, while others can be enabled by downloading appropriate software (for ex- ample, the free RedLaser app for the iPhone). These codes have been widely used in Japan for a number of years, but they are now starting to become popular worldwide. They can direct potential customers to your website or email address, quickly and accurately, and can even act as a replacement for the traditional business card. common sight, and in the near future we plan to offer the facility to add these codes to adverts appearing in EuroWire. If you have a compatible mobile phone, please give the codes a try, and let us know what you think of them. For those of you who haven't, the QR code on this page simply states: Welcome to the latest is- sue of EuroWire. We are confident that QR codes are going to become an increasingly

* US$33 purchase only Front cover: Gimax USA Corp See page 159 for further details

E ditor :........................................ David Bell F eatures E ditor (USA) : ..........Dorothy Fabian E ditorial assistant : .................Christian Bradley D esign /P roduction : ................Julie Tomlin P roduction : ...............................Lisa Benjamin S ales & M arketing : .................Jason Smith ( I nternational ) UK & ROW sales

Giuliana Benedetto Italian speaking sales Hendrike Morriss German speaking sales Doug Zirkle North American sales Linda Li Chinese speaking sales Jeroo Vandrevala Indian sales

A dvertisement C oordinator : ............................Liz Hughes A ccounts M anager : ................Richard Babbedge S ubscriptions : ...........................Liz Hughes P ublisher : ..................................Caroline Sullens F ounder : ....................................John C Hogg

INTRAS OFFICES

E urope :

46 Holly Walk, Leamington Spa Warwickshire CV32 4HY, UK

Tel : +44 1926 334137 Fax : +44 1926 314755

Email : eurowire@intras.co.uk Website : www.intras.co.uk Website : www.read-eurowire.com

USA :

E ditorial Dorothy Fabian

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

272 First Avenue, Apt 12G New York, NY 10009, USA Tel : +1 212 614 9266 Fax : +1 212 614 9266 Email : dfabian@rcn.com Jintras Ltd , Jeroo Vandrevala Subarna (Ground Floor) P21/N, Block A, New Alipore Kolkata 700 053, India Tel : +91 33 2407 07 01 Fax : +91 33 2407 07 00 Email : jeroo@intras.co.uk

To those of you attending Interwire, please feel free to call in at the EuroWire booth (1806) and say hello.

I ndia :

I shall, of course, be making the rounds during what prom- ises to be an exciting exhibition. See you in Atlanta.

US copies only : EuroWire (ISSN No: 1463-2438) is published bi-monthly by INTRAS Ltd and distributed in the US by DSW, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid at Emigsville, PA. Postmaster : send address changes to EuroWire, PO Box 437, Emigsville PA 17318-0437 www.read-eurowire.com © 2011 Intras Ltd, UK ISSN 1463-2438

David Bell Editor

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