MPI WEC OnSite Sunday

SUNDAY, JUNE 12

The OFFICIAL award-winning daily publication of MPI’s 2016 World Education Congress

FUTURE BUSINESS Planners and suppliers paired up during the Hosted Buyer Program. Read more about it on Page 18.

AS CAESARS ENTERTAINMENT inves- tigated how to most appropriately flex to the changing landscape, the clearest analysis was to diversify the market in Atlantic City from almost exclusively leisure to a greater mix of business and leisure. “Given that Atlantic City has very little or no industry, the only way to introduce business travelers in a meaningful way was through events— hence, the Waterfront Conference Center,” says Michael Massari (MPI Philadelphia Area Chapter), senior vice president of national meetings and events, Caesars Entertainment. And so last September, the two-ballroom,

100,000-square-foot meeting and event expansion at Harrah’s Atlantic City opened—under budget. “Our goal with the Waterfront Conference Center is for it to be successful enough that our competitors decide to duplicate it,” Massari says. “So we’re in one of the really unique business situations where we want our competitors to increase the level of com- petition in Atlantic City. So I’d love to see the Borgata build a competitive facility; I’d love to see the Trop- icana build a competitive facility; maybe someday CONT. ON PAGE 6

FEATURE REBIRTH OF A LEGEND BY MICHAEL PINCHERA With the new Harrah’s Waterfront Conference Center, Caesars Entertainment is aiming for a renaissance in Atlantic City.

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INSIDE

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Head in the Cloud WEC presenter Jeff Rasco, CMP, discusses cloud computing and its role in the meetings universe.

Growth and Lessons Learned Opening general session guest Mike Shea on the prominence and planning of South by Southwest.

An Optimistic Mindset Amy Blankson, opening general session speaker, on how to stay positive and spread happiness.

What’s The Big Deal? Tonight, meeting pros play to win (and give back to their industry).

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