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LSAC expanded from the intitial four pilot regions (Albuquerque, Los Angeles, Houston, and
Raleigh-Durham/Chapel Hill) to eight. In 2010, Atlanta, Chicago, Miami, and Philadelphia began
participation in the intensive DiscoverLaw.org campaign efforts. To increase awareness of the
campaign, DiscoverLaw.org hired and trained 20 campus coordinators. In February 2010, a new
record was set for the highest number of registrants in any month since the outset of the campaign.
At the end of March 2010, more than 68,000 unique visitors went to the website. Nearly 100 distinct
activities were conducted in 2011 by 85 member law schools participating in DiscoverLaw.org
Months, a significant increase over the previous year’s numbers. These events reached out to
racially and ethnically diverse students in high schools, community colleges, and the first two years
of college.
To build on this momentum, LSAC created the Diversity Matters Award, the first of which was
presented at the 2010 Annual Meeting and Educational Conference. The second annual award was
announced at the 2011 Annual Meeting and Educational Conference. The award recognizes a
school that participated in DiscoverLaw.org Months by assigning points based on the number of
students attending an event, the number of students in attendance who are from the targeted
populations, the number of registrations completed online, and several other factors.
DiscoverLaw.Org