In the wake of Hurricane Sandy, cities like
New York, New Jersey and Connecticut were
preparing for what was considered to be a
‘
superstorm’, by closing shops, shutting down
mass transit and evacuating low, shore lined
areas.
Even on the brink of a natural disaster,
small businesses continued to work. Com-
ments, posts and tweets from entrepreneurs
indicated that despite the threat of power
loss, work was still a top priority.
Everyday, obstacles present them-
selves. Some are by surprise. Others, due to
certain current events, we know are coming.
No matter what, one tries to prepare as best
as they can for whatever-have-you.
Today’s business person knows that
the economy isn’t in the best shape. They
know that there is very little appeal for small,
up and coming businesses to garner investor
attention unless their A game is up. This is
why small business owners continue to press
Through the Storm
10
on because there is always that small chance
of opportunity and they want to be ready for
it.
The most common denominator among
entrepreneurs is perseverance. Those obsta-
cles? You can choose to go with the flow or
rail against it. Form your own destiny instead
of accepting the norm. Working hard is one
thing, but having the courage to ‘get thru’ is a
tool needed to be successful.
In an instant, you may have to scram-
ble but that’s ok. Being focused can get you
through the storm.
PUBLISHER & EDITOR IN CHIEF
Tonisha L. Johnson
NOVEMBER 2012
WWW.TOMIMAGAZINE.COM
Twitter@anidemedia