NOVEMBER 2012
WWW.TOMIMAGAZINE.COM
26
POWER PLAY
HIDDEN
AGENDA
N
EAL DESAI
AND
JAY
LEOPARDI
Let’s say your company is finally branching
out. Hiring new employees. Contracting new
business. You don’t want certain files available
to just anyone. Not even your co-workers.
With the CATE app, you can now keep all of
your contacts under cloak and dagger. In the
entertainment industry, people are famous for
obtaining high-end positions only to steal your
A-list clients, get key information to use
against you or sell to a competitor. “You can’t
tell the application is installed on the phone” -
says Jay Leopardi, owner of Who’s Big?, a
branding agency responsible for the current
success of the CATE app. “You have to dial a
pin number to call CATE from your phone so
you can check what’s going on.”
A cellphone is still one of the most
common and consistently upgraded toys
owned. “Essentially, what we’re doing is mak-
ing it readily available” - says Neal Desai,
CATE app owner. “We are getting an iPhone
app out shortly.”
Your phone is your mobile office. Hold-
ing important documents like proposals, email
contacts and contracts that are pertinent to
your business. So, why wouldn't you want to
protect it at all costs? If you lose your phone,
backing it up from a saved list online won’t
stop the finder of your lost phone from access-
ing current info. CATE is secret security on the
go. –
Tonisha L. Johnson
In this day and age, information is sacred. The
worldwide web, in the literal sense, can be a
place of uncertainty.
Who’s watching me? Do
you know where I live? How did so many com-
panies get my private email address?
The internets level of insecurity is well-
known, yet people aren’t afraid of using it. But
they are protecting themselves and their data.
CATE app affords entrepreneurs and estab-
lished business owners an inexpensive ability
to do so on a whole other level.
CATE stands for Call and Text Eraser.
On average, any consumer can download the
app to protect their phone against nosey girl-
friends and prying-eye boyfriends. It can hide
your intimate text messages and keep a
‘
secret’ log of all the calls, texts and messages
that you don’t want anyone to know about.
For the individual with a bit more to
secure than say a ‘cheater’s lifestyle’. One can
take this app’s secure methods and use it to a
great advantage.
WWW.CATEAPP.COM