40
LAUNCH
CREATING AN
OPPORTUNITY
C
HARELL
STAR
A
ND MORGAN GANTT
NOVEMBER 2012
WWW.TOMIMAGAZINE.COM
environments there are usually no women. I
really want to make sure that we drive that
home.”
Certainly, the world is not without
small business resources. But the energetic,
fresh take in assisting new business develop-
ment is to be commended. Both women are
CEOs of their own individual businesses:
Charell Star—PA for a Day and Morgan Gantt’
Hair Library, that take each entrepreneur on
their very own adventurous ride through in’s
and out’s of the business world. So, not only
will viewers learn a thing or two about starting
a business but they will also watch new busi-
ness in the making. This is quite an invaluable
tool for new and established owners.
Currently only available on the inde-
pendent TV crowdfunding site Mobcaster.com,
Startup: NYC is looking to generate funds to
produce its first season. “We realized the lack
of information out there for startups like our-
selves” - states Charell Star, co-founder of
Startup: NYC. “We both started our businesses
in a very short time.”
Not unusual in today’s economy. Lots
of startup’s have turned to such sites seeking
venture capital. In addition, the amount of do-
nated funds is a strong indication of the po-
tential audience and/or consumer size. “If
people are supporting then it’s like their con-
tributing to what we believe in and what they
believe in.” -
Tonisha L. Johnson
It is not unlikely for women to start their own
business. It is highly unlikely that they would
be given a greenlight to show their talents on
a national television show. Once again women
have to seize the moment by creating an op-
portunity that they can take advantage of and
grow from positively without being exploited
such as the common behavior found in most
reality TV shows. “Charell and I are female
entrepreneurs in the city” - says Morgan
Gantt, co-founder of Startup: NYC, an online
television show that shows startups what it
takes to build a successful business in Ameri-
ca. “But we’re also like the modern day entre-
preneur in technology. It’s an intricate part of
our business. We probably wouldn’t be able to
do what we do the way we do it without tech-
nology. Men are dominant in technology. We,
women, tend to be overshadowed so we’re
hoping that something like Startup: NYC
would really expound upon this idea of all the
women, who in fact, are overlooked. In tech