Page 20 - Developing a communications plan-updated 04.16.13

That walk north, the sparseness of his words and
his passion became the founding stones in the
reconstruction of the mayor’s reputation,
transforming him from a grouchy pol slip-sliding
into irrelevancy to the Republican presidential
candidate introduced as America’s mayor. The
former mayor has made this day the centerpiece of
his presidential campaign, aware that millions of
Americans hold that heroic view in their collective
mind’s eye.