L
ooking good at 80 does not seem to
be a problem for legendary French
skincare company Gatineau, who are
celebrating their 80th anniversary
this year with a new brand emblem and
strategy that continues to retains its classic
look.
To mark this milestone anniversary
Gatineau have developed a new brand
signature, ‘Pioneer of beauty since 1932’;
reflecting their history at the forefront of
new skincare developments for women.
Proving that change is not merely for
the young, the Gatineau anti-ageing
range of products has also undergone a
facelift with a stylish new redesign, which
echoes the stylish, creative and feminine
Gatineau lady who appreciates quality,
innovative products. With a look to the
future, the brand has also introduced new
environmentally friendly glass packaging to
replace the use of plastic containers.
In 1932, the brand’s first beauty salon
was launched in Paris by legendary skincare
pioneer Jeanne Gatineau, who wanted
to create ‘a brand of excellence for the
most discerning of women’. Also included
in this vision was the Jeanne Gatineau
School of Beauty, which opened in 1950
and educated thousands of beauticians in
skincare and beauty. Having introduced the
first iodine cream designed to contour the
body along with facial exfoliators in 1947,
Gatineau was the first company to utilise
the benefits and properties of several
antioxidants within beauty products
including Vitamins A and E and green tea.
Eighty years on, Gatineau remain at the
forefront of skincare development with
their recent launch of the Melatogenine
AOX Probiotics range, which is an
innovative new collection of products for
women of all ages.
After becoming the first beauty house
to utilise caffeine as an ingredient in its
skincare products in 1983, Gatineau
also introduced the first successful gel
moisturiser and retinol cream in 1988.
Gatineau’s latest developments include
the launch of Feminessence in 1997, the
first worldwide skincare range designed to
combat hormonal changes, and the award
winning youth molecule Melatogenine,
the first of its kind, was launched on the
skincare market in 2001.This was followed
by DefiLIFT, introduced in 2004, which was
the first available skincare product to have
the dual function of lifting and relaxing the
skin to give a fantastic smooth complexion.
More recently, in 2007 the Melatogenine
range developed further with the
introduction of Futur Plus, specifically
and carefully designed for the skincare
requirements of women aged 40 and over.
In addition to the range of good quality
skincare products designed for women,
Gatineau offer skin care advice with
information about different skin types and
common queries available via their website.
For those whose budget sadly does not
allow for a visit to Paris, Gatineau products
can be obtained from their official UK
distributor The Beauty Room.
www.thebeautyroom.co.uk
bite
beauty
link