bite
beauty
T
he British fashion scene experienced a
shake up this summer; instead of chic attire
and beautiful bodies, it was all about ‘the
face’ at the QVC exclusive runway event.
With the UK beauty market now worth
£3.4bn a year, it is no wonder this idea has never
been tried before. The event brought beauty to
the forefront and pushed the boundaries of make-
up artistry, opening up our imagination to its many
possibilities.
QVC showcased its vast range of make-up
through the unique beauty looks created for
its ‘Facewalk’ runway. The make-up was used
to create different looks, feels and moods, all
inspirational and artistic, in celebration of QVC’s
June Beauty Month.
London opened its arms to new possibilities
within the beauty industry. The ‘Facewalk’ event,
which came shortly after London’s first ever‘Men’s
Fashion Week’, was the perfect opportunity to
encourage the world to see beauty in a completely
different light. Set in complete darkness, using
carefully placed spotlights, the focus homed in on
the faces of 12 models, as they paraded various
looks from the contemporary and classic to the
outlandish, daring and extreme.
Artistry was of central importance to the
performance as models showcased specially
designed looks including ‘nu wave’,‘flower’,‘geisha’,
‘
sky’ and ‘space’, from a collection of brands and
products available through QVC including Jemma
Kidd, Bobbi Brown and Bare Minerals. Hosted
at London’s prestigious Hospital Club, QVC’s
exclusive ‘invite-only’ audience from the British
beauty media enjoyed the performance, which
was so beautifully curated by leading make-up
artist Isamaya Ffrench. 
QVC’s Sue Leeson commented: “There’s no
city on Earth more exciting or inspiring than
London this year, so what better place for us to
launch the world’s first Facewalk.We are so used
to taking fashion inspiration from the catwalk but
this show is all about illustrating the potential of
make-up, how it can be applied and adapted as
trends evolve.’’
What is truly unique about QVC, one of the
world’s leading TV and online retailers, is the way
they demonstrate their cosmetic and skin-care
brands on air as brand owners themselves give
viewers a step by step guide on how to re-create
looks in the comfort of their home. Sue Leeson
added, “Viewers are encouraged to adapt their
looks and experiment with new products daily –
knowing they have 30 days to return any product
they try but do not like.”
If nothing else, this showcase got people to
really think about make-up in a difference light, the
way you use it and the message it sends out about
you. Inspiration for the creative; the looks were
made for those who dare.
To watch the world’s first ever ‘Facewalk’ and
create some of the looks for yourself, visit:
http://www.youtube.com/watch?v=0Jh7XQ4VP74
www.qvc.co.uk
The Face
‘
THE BODY’ FOR ‘THE FACE’ AT QVC’S
LOSER LOOK AT BRITAIN’S FIRST EVER
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