S
itting comfortably, with his head leaning against
the back of the chair and blue mirrored sunglasses
hiding his sensual brown eyes, Welsh actor Luke
Evans looks every bit the cool and relaxed man.
With his smooth good looks and infectious cheeky smirk,
you can’t help but admire this passionate and instinctive
man with seductive sex appeal. The actor known for his
stage performances in
Rent, Miss Saigon, Small Change and
Piaf and film roles in Immortals,The Three Musketeers, Clash
of the Titans and Tamara Drewe
follows in the footsteps of
David Beckham and George Clooney and represents the
iconic Police brand in the UK.
Born in South Wales in 1979, Luke
Evans has enjoyed extensive
success as an actor since
moving to London when he
was 16 and graduating from the
London Studio Centre in 2000.
Due to play Bard the Bowman
in Peter Jackson’s
The Hobbit
,
a prequel to The Lord of the
Rings trilogy as well as star in the
thriller
No One Lives
and UK film
Ashes
later in the year, Luke was the
perfect choice for the Italian brand.
Michele Aracri, CEO of the eyewear
company De Rigo Vision Spa that
own Police said, “Luke Evans is a
talented actor who portrays a strong
personality with intense charisma.
He is passionate and instinctive, with
a casually seductive appeal. Here at
De Rigo, we feel strongly about these
characteristics that define the POLICE
Eyewear brand.”
Since the 1990s, Police has become a
true phenomenon with their iconic blue
mirrored lenses which through planetary
and trailblazing success has been their
trademark ever since. The Italian brand
founded in 1983 has emerged as a label that
identifies refined design and a strong image,
inspired by an American “on the road”
lifestyle. The current collection features five
styles and three optical frames. Luke Evans,
impressed with the brand, said, “For me the
POLICE brand represent cool, chic, masculine
styles that compliment whatever I’m wearing
whether it’s a suit or jeans and a t-shirt with
a leather jacket. It’s always been a strong brand
within my fashion choices and appeals to men of
all ages.” The campaign photographed by Jason
Hetherington and styled byTom Stubbs in an east
London studio captures and reflects the industrial,
metropolitan feel of the brand and Luke Evans’
cool, sexy and relaxing persona.
www.police.it
EARLIERTHISYEAR, LEADING ITALIAN
LIFESTYLE BRAND, POLICE ANNOUNCED
WELSHACTOR LUKE EVANS AS THEIR
NEW UK BRANDAMBASSADOR.
JADA
BROOKES
TELLS US MORE ABOUTTHE
COLLABORATIONAND SUCCESS OF
THE POLICE BRAND.
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glasses
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