bite
fashion
2012
T
welve aspiring finalists from
China, Indonesia, Japan, Malaysia,
Singapore, South Korea and
Thailand had a final showdown on the
runway at the 2012 Audi Star Creation.
The event held earlier this year at theTent@
Orchard in Singapore was hosted by Asia
Fashion Exchange, Asia’s leading fashion
hub, and sponsored by Audi Singapore.
Over 250 submissions were received for
the regional fashion design competition
with the strongest showing coming from
South Korea, which produced four finalists.
Singapore and Malaysia had two finalists
each and China, Indonesia, Japan and
Thailand made up the seven countries that
were represented at the finals.
Entrees were challenged to come up
with six original, creative and commercially
viable designs based on the theme,“Fashion
Without Frontiers”. The competition was
opened to designers between 16 and 35
with less than two years of experience in
the fashion industry. It took the six judges
an intense month to find the twelve aspiring
fashion stars that would transform their
ideas into catwalk-ready collections for the
final. The youngest finalist was 20-year-old
Temasek Polytechnic Apparel Design and
Merchandising student Eugenice Chen
from Singapore and the oldest contender
was South Korea’s KoYoungji, 32.
Vice-President of the Textile and
Fashion Federation (Singapore), Mr David
Wang, who has judged on the Audi Star
Creation panel three times, said this year’s
judging was significantly harder given the
sheer number of entries and the rising
standards of submissions, with a record
number of 255 entries from 13 countries.
“
The theme was deliberately chosen to
allow for a wide interpretation, but we
were surprised at how far some designers
were able to push it while still infusing their
collections with both personal and cultural
styles.”
Audi Singapore, the competition’s
presenting sponsor, awarded winners
Liang Wang (Roderic) from China, Ko
Youngji from South Korea and Soravit
Kaewkamon from Thailand
$10,000 cash price each, a
one-year internship with
leading fashion retailer FJ
Benjamin and the chance
to develop a capsule
collection that would be
launched at Audi Star
Creation in 2013. The
award for Audi Young
Designer went to Liang
Wang (Roderic) whose
collection ‘Tissue Of
Being’ best embodied
Audi’s design spirit of
innovation, technology and
progression. He also received
an additional $10,000 cash
prize.
ASIA FASHION EXCHANGE’S MISSION IS TO POSITION
SINGAPORE AS A LEADING FASHION HUB THROUGH
PILLAR EVENTS. EVERY YEAR, AUDI STAR CREATION
SEEKS TO DISCOVER ASPIRING TALENT IN YOUNG
DESIGNERS AMONG THE ASIAN COMMUNITY.
JADA
BROOKES
FINDS OUT WHAT HAPPENED AT THIS
YEAR’S EVENT.
Asia
Fashion
Exchange
www.asiafashionexchange.com.sg
link