Bombardier is emerging as a clear industry
leader as the market recovers from the 2009
downturn. In 2010, Bombardier recorded
more orders than all its competitors, with
107. Again, in Q1-2011, Bombardier
recorded 77 net orders, equivalent to a
market share of approximately 69%.
Bombardier remains confident of the strong
long-term potential for the business aircraft
industry and maintains its focus on strength-
ening its market leadership position by
continuing to invest in its development
programs: the
Global 7000
and
Global 8000
jets,
Learjet 85
aircraft and
Global Vision
flight deck. With its comprehensive product
portfolio, dedication to provide superior
customer support and solid product
development roadmap, Bombardier plans
to benefit from the expected long-term
market growth and continue leading the
way in business aviation.
This forecast focuses on the three business
jet categories in which Bombardier competes:
Light, Medium and Large. The Very Light and
Large Corporate Airliner categories are excluded.
Turning the Corner
The business jet industry was clearly reminded
of its cyclical nature when, in 2009, the pre-
cipitous and rapid decline of the demand
resulted in cancellations exceeding gross
orders, which caused a significant reduction
in firm order backlogs and aircraft deliveries.
Today, the business aircraft industry’s improving
book-to-bill ratio is a positive signal that the
market has turned the corner and is gaining
momentum. The world economy rebounded
nicely in 2010, led by high growth economies
(China, India and Brazil) and sustained by
a recovering United States. On the other
hand, lagging growth in Europe, was and
remains, a concern. Most key business jet
indicators are showing signs of improvement.
Sales of used aircraft are rising to pre-downturn
levels and, as a result, pre-owned inventories
are declining.
Business jet utilization, as measured by
movements, is up. Industry deliveries are
not expected to improve significantly in 2011;
however, signs of a market recovery are plenty,
and it is expected that business aircraft
market deliveries will return to growth in
2012. The forecast will detail the expected
timeline and magnitude of the business jet
industry comeback.
Industry Net Orders
Units, 2010, Q1-2011
Source: Manufacturer disclosures and Bombardier estimates.
Excludes Very Light Jet and Large Corporate Airlines categories.
77
73
34
180
111
107
2010
Q1-11
Bombardier
Other OEMs
59%
69%
executive summary
Bombardier Business Aircraft
|
Market Forecast 2011-2030
05
