Sales Training Feb 14 - Medicine - page 2

Bates’ Guide to Physical Exam & History Taking, 11/e
9788184738292 ● 976 Pages ● 1651 illust., 400 tables ● 2012 ● Rs.1095
Lynn S Bickley MD
, Clinical Professor of Medicine, University of New Mexico,
Albuquerque, NM
Primary Market:
MBBS students (3
rd
Prof)
Secondary Market:
Ayurvedic/Homeopathic Colleges
USPs:
Contains foundational content to guide students’ approaches to history taking, interviewing, and
other core assessment skills, as well as fully illustrated, step-by-step techniques that outline
correct performance of physical examination.
A vibrant full-color art program and an easy-to-follow two-column format with step-by-step
examination techniques on the left and abnormalities with differential diagnoses on the right. The
comprehensive, evidence-based content is intended for medical students, high-level nursing
education and practice markets, as well as related health professions such as physician assistants.
Useful clinical tips throughout
More key features:
Content has been fully revised and updated to reflect the most recent health care literature.
More than 200 new and revised photographs and drawings have been added to better illustrate key
points
Revised design and layout increase discoverability of core material and special assessment tips
Reorganized “techniques of interviewing” chapter provides clearer insights into the skills of
empathic listening
Each chapter has been reviewed and revised to align with new evidence from sources such as:
Healthy People 2020, U.S. Preventive Services Task Force, Centers for Disease Control and
Prevention, and American Cancer Society’s Breast Cancer Facts and Figures
Detailed, highly illustrated Tables of Abnormalities
Extensive Pediatric chapter
llustrated Anatomy and Physiology review begins each examination chapter
Important information on Interviewing Techniques and Patient Communication
Two-column format serves as guide for physical assessment
Resources: thePoint
TESTIMONIALS
Better then Hutchison’s and Macleod Clinical Medicine. Reasonably covers all
aspects.
Dr. A L Kakrani, D Y Patil Medical College
Chapter-wise well Organized, adequately covered, A must have for UG students.
Dr. Edwin Gomes, Goa Medical College, Bamboum
Precise, simplified, well organized – very useful for both UGs & PGs.
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