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Bombardier Business Aircraft Market Forecast 2009 - 2018
15
A business case created by
Bombardier for a Midwestern U.S.
frm showed that use of a super
midsize business jet saved 20%
of management’s total time, when
compared with the scheduled
airline alternative.
In addition to the time savings
and productivity benefts of using
a business jet, there are other
less quantifable but equally
important benefts. These include
on-demand fight schedules,
the ability to conduct business
conversations in private during
fights, access to more airports
located closer to fnal destination,
(which may not be served by a
scheduled airline), and reduced
stress on the company’s travelers.
Bombardier believes that
unwarranted negative perceptions
regarding business jets (in certain
regions) will no longer be an issue
once the market fully re-assesses
the positive benefts offered by
business aviation. The Forecast
accounts for the impact of this
short-term issue through its effect
on sales of new and used aircraft
throughout 2009.
business jet market drivers
Source: Bombardier Analysis.
Business Travel Time Comparison
Management, Man-hours (hrs)
Man-hours (hrs)
Management's time
0
30,000
10,000
5,000
15,000
20,000
25,000
26,000 hrs total
9,500 hrs
16,500
(64%)
5,300
(20%)
4,200
(16%)
Regular working man-hours
Delta hours spent if traveling commercial
Hours spent traveling (business jet)