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Fractional and Branded
Charter Demand
Fractional ownership (where
several owners own a fraction
of a given aircraft) has existed
since the mid-1990’s and has
accounted for, on average, 14%
of industry deliveries over the last
10 years. Subsequent variations
include fractional card or jet card
programs where customers can
access on-demand use of a
business jet by committing to a
certain number of hours of usage
per year but without the obligation
to purchase shares in an aircraft.
Bombardier Business Aircraft Market Forecast 2009 - 2018
21
business jet market drivers
Personalized service
Commercial-aviation
offering
Business jet market
On-demand service
Business jet ownership
Air Travel Options
Low cost
airlines
Commercial
airlines
First-class
commercial
airlines
Air Taxis
Branded
Charters
Jet-card
programs
Fractional
ownership
Full
ownership
Source: Bombardier.