Page 26 - Bombardier Report (EN)

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Bombardier Business Aircraft Market Forecast 2009 - 2018
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The Forecast is grouped into three
geographic regions: North America,
Europe and the Rest of the World.
Orders from each region are
driven by the previously mentioned
economic and market drivers.
The North American Market
(United States and Canada)
Business aviation started in
North America in the 1960s.
The region has always been
the most important in terms of
business jet sales. The North
American business jet installed
base was 9,400 aircraft at the end
of 2008, or approximately 70%
of the worldwide business jet
installed base. The well developed
infrastructure in North America
can accommodate a continuously
renewing demand of business
aircraft.
Business aviation also has
strong roots in North America,
from manufacturing to servicing
and maintenance. In 2008,
approximately 75% of business
jets delivered were assembled in
North America.
The recession that began in the
U.S. in December 2007 has
signifcantly affected demand. The
business jet market slowdown
started in early 2008. Other
regions followed the downward
spiral as of the fourth quarter
of 2008. The negative press
associated with business jet usage
among U.S. corporations has also
contributed to the record pre-
owned inventory levels and the
unusual number of cancellations.
The U.S. is expected to be
among the frst of the major
economies to recover from the
recession, with positive economic
growth expected to return in late
2009. The expected recovery
will be fueled by signifcant fscal
and monetary stimulus measures
by the U.S. Government and
increasing customer confdence.
This should positively impact
wealth creation.
regional details