EoW March 2012

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EuroWire – March 2012 16
News
Corporate
Dow Electrical & Telecommunications
(Dow E&T), a business unit of the Dow
Chemical Company, has signed a Dow
Inside license agreement with Jiangsu
Shangshang Cable Group, a leading
wire and cable products manufacturer
in China.
Under the terms of the Dow Inside
agreement, Shangshang Cable will
use Dow Endurance™ insulation,
semi-conductive and jacketing
materials to manufacture electronics
wiring and/or medium and high voltage
power cables.
In exchange, Dow E&T will provide
the companies with cutting edge
technologies, proven products and
enhanced service that benefit both
the customer and Dow in a demanding
market.
In addition, Shangshang Cable will be
allowed to market its products with a
logo comprised of the “Dow Diamond”
followed by the word “Inside” when
the company uses the branded wire
insulating and jacketing materials
produced by Dow.
Shangshang can also enjoy the benefit
of co-marketing opportunities provided
by Dow.
Jiangsu Shangshang cable group is the
leading wire and cable manufacturer
founded in 1967.
The company’s annual production value
is over RMB 15 billion.
Shangshang cable has been growing
fast in recent years thanks to its strategy
of developing talents and implementing
the advanced technologies in its
production. Shangshang’s wire and
cable products cover high voltage,
medium voltage, low voltage, plastic
and rubber, and speciality cable.
“Dow Inside’ marketing is a key
component of the company’s strategy
to continue aggressive growth while
offering total solutions to our existing
and prospective customers in a
competitive market,” said Tim Laughlin,
general manager, Dow Electrical &
Telecommunications.
Dow Electrical and
Telecommunications – USA
Email :
Website:
It’s an ‘Inside’ deal for
Jiangsu Shangshang
wire 2012
preview – page 74