Page 68 - sanofi aventis Environmental Overview 2007-2009

Basic HTML Version

64 CONSUME R I SM
ENV I RONMENTAL OVE RV I EW
Confidential: For Internal Use Only
HMOs are increasingly using 3 tiers to cost-shift to consumers
Consumerism
With Rx copays rising, there is increased bargain hunting, and low-
and middle-income consumers are more likely to “trade down”