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wiredInUSA - August 2013
24
i
I
Vodcast
highlights
product
benefits
Cerro Wire LLC, a manufacturer
of copper electrical building wire
and cable, is using its YouTube
channel to illustrate the value of
its SLiPWire
®
and true sequential
footage system for construction
projects such as the new Kubota
Industrial Equipment (KIE) plant in
Georgia.
Dale
Crawford,
director
of
marketing
and
value
development for Cerro Wire’s
electrical distribution division,
explains how SLiPWire reduces
the time, labor, and cost of
installation, while true sequential
footage eliminates the need to
carry excess cable inventory.
The vodcast also touches on
Cerro Wire’s customer service,
its error-free shipping guarantee,
and fast turnaround times, which
all contributed to KIE’s high
satisfaction with the project.