Page 38 - Fall 2012 Hardlines Strategies
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38
Fall 2012 •
Hardlines
Strategies
COMPANY NEWS
New Look Coming to
ill soon have a
new look and increased functionality that
will make it easier to use.
“The revamped website will feature
an easier, more functional approach to
the navigation of the site, allowing for a
faster product lookup,” Hardware House
merchandise manager Dennis Bigler
says. “The main page will have category
pictures, and clicking on any one of them
will open a detailed breakout of that
main category.”
In addition, the individual product
page for each item will have a tab to
review the product specifications such as
dimensional drawings, weight limits and
high-resolution pictures for promotions.
Finally, expanded areas within the website
will contain a new item feature spot, a
promotional product listing area and
enhanced dealer account information.
Here are two other important changes
coming to the Hardware House line:
•
The paper catalog will also be
updated by the end of the year with
all new graphics, products, planogram
suggestions and more.
•
Thirty new items will be added to the
Mop and Broom Program after a strong
response from retailers.
Calling All Mascots
Does your store have a mascot?
Send a photo and it could land on
the pages of
Hardlines Strategies
!
Email submissions to Blish Connor
at
.
This issue’s winner is Handy
Randy from Randall Lumber
& Hardware. The character
appears on advertising and other
marketing pieces for the store.
Having a mascot is a great way
to personalize advertising and
marketing, and it’s a simple, fun
way to reinforce a brand image.
Blish-Mize commemorated
John Mize’s 50th anniversary with
the company (and his birthday!)
on May 29th with an office and
warehouse celebration. Family
members on hand to celebrate
were (left to right) Jonathan,
Shannon, Nathan, Cheryl and
John Mize, Blish and Truman
Connor, Lauren Mize, Snowden
and Michael Connor.
Happy Anniversary
John Mize!
