Additionally, to help you educate your
customers about the benefits and key
features of the Hardware House line,
Hardware House is unveiling a new tri-
fold brochure program at the Market.
“These brochures are a simple, low-
cost vehicle to present the general
information on a specific category via a
handout at the store, through the mail as
a promotion or as a statement insert in
your monthly billings,” Bigler says.
Look at the new Hardware House
catalog available online through
.
Plan Your Advertising
After you’ve gone through the
Mini-Store, take time to visit the
Retail Services booth to learn how you
can expand the reach of your advertising
with the Blish-Mize AdStudio ad
creation program.
“Some of the digital options available
to retailers have been revamped
to make it even easier for them to
take their promotions from print to
digital,” says Jody Maude, advertising
and communications manager for
Distribution America. “The AdViewer
system has also been enhanced to give
retailers more direction with integrating
promotions on social media.”
The system is designed to give you
easier access to relevant information
you can share on your store’s social
media pages, including statistics and
recent market and product news, so you
don’t have to spend time seeking it out
yourself, Maude says.
If you haven’t started using the updates to
the program, introduced at the last Market,
stop by the booth for a demonstration.
Information on the print programs, the
New Mover program, the Repeat Rewards
loyalty program and the website and
mobile programs will also be available at
the Retail Services booth.
Seminars
You’ll also want to make a point to
attend the educational seminars offered
at the Market. They will be offered
twice each day throughout the Market,
Featured Vendors at the Market
• Linzer Products Corporation
—Linzer has been providing excel-
lence in the paint applicator industry since 1892 and will have its
products on display at the Blish-Mize Spring Market. Linzer produc-
es paint brushes, roller covers, pad painters, tools and accessories
for everyone from the first-time painter to the professional, and all
these products will be available to order at the Market. Linzer offers
consistently high-quality merchandise with a value unmatched in
the industry.
At the Market, Linzer will be offering a 12-foot display with
12-months dating. This will allow you to get set up with a full line
from Linzer, with everything from brushes to mini-rollers.
•
Westpro Power Systems (Westinghouse)
—Westpro Power Systems
products are intuitive, easy to use and a great value to customers, and will
be available for the first time to Blish-Mize customers at the Spring Market.
Westpro Power Systems products include digital inverter generators,
portable generators and pressure washers, all of which you can order
at the Market. Its PRO Series Generators are a great fit for retailers
with many contractor customers in addition to lumberyards, farm and
home retailers and hardware stores.
At the Market, Westinghouse will offer several show specials and
coupon buys. Orders at the Market will receive 5 percent off drop-ship
pricing with a one-unit minimum, $2,000 order for prepaid freight.
Coupon buys are as follows: 12 percent off regular drop-ship cost of
WH7500E; 9 percent off regular drop-ship cost of WH2800.
• Century
—Century Drill & Tool Corporation is now a fully-stocked pro-
gram in the Blish-Mize warehouse. Premiering at the Spring Market
will be a full 20 feet of industrial-grade power tool accessories and a
full offering of abrasive products. Products Blish-Mize will stock include
drill bits, screwdriver bits, reciprocating saw blades, circular saw
blades, wood boring bits, hole saws, wood joining, taps, dies and abra-
sives. Within those categories, Century offers more Made in the USA
product options than any other brand.
During the Market, you will have the ability to save up to 40 percent
off planograms or receive a full competitive inventory credit. There will
also be promotions on individual displays and products.
• Ranchmate
—Ranchmate is an innovative line of products for con-
structing and mending wire fences. Developed in the U.S., it is the new
standard in wire fencing and fencing accessories. Ranchmate’s market-
ing plan includes print and online advertising, social networking and
a variety of other promotional activities throughout 2014. Ranchmate
products are officially licensed by the National FFA Organization
™
and
a portion of sales directly supports the work of the FFA. You can view
the entire line of products and get a live demonstration at the Market.
22
Spring 2014 •
Hardlines
Strategies
MARKET PREVIEW
