KRIS Society Direct Mailers
30,000 mailers will be sent to KRIS consumers who have
registered to be apart of the KRIS Society receiving special
o ers throughout the year. The first o er will be released in
mid January with a $2.00 o KRIS wine coupon. A second
mailer will be released in late April with a $3.00 o two
bottles of KRIS wine coupon for Mother’s Day.
Only valid in states where legal.
Launch Date: January 1
KRIS Reds On-bottle Pours
On-bottle necker to help drive Heart Rosso and Pinot Noir
sales for KRIS. Each case will include six neckers and will
be available year round.
Launch Date: Ongoing
Kissed by the Italian Sun Campaign
Integrated consumer and distributor campaign to support
June blitz. Consumers will have a chance to win KRIS
summer fun packs, including logoe’d beach towels, Pinot
Grigio-scented lip sun screen, etc. Distributor incentive for
reps to receive either a $100 Sunglass Hut giftcard, or a
$500 card to a high-end retialer such as Nieman Marcus,
or Nordstrom, depending on level of incremental sales.
Launch Date: April 1
Blitz Week
Focus on KRIS wine blitz week occuring in June.
Launch Date: June 1
