Kentucky Derby Program
Exciting distributor executive sales incentive program tied
to incremental cases of Cousiño-Macul Antiguas Reservas
and/or all Leyda wines. Winners will receive trip of a
lifetime to the 2015 Kentucky Derby. If interested, please
speak with your local sales representative for goals.
Launch Date: January 1
Rosè Launch
Announcing the launch of the NEW Los Dos Rosè,
along with supporting sales tools.
Launch Date: April 1
Blitz Week and Brand Kits
Supporting 2015 Blitz Week activity with a comprehensive
brand kit, including brochures, talkers, etc. Blitz week
occuring in March.
Launch Date: February 1
Springtime Fun Campaign
Back by popular demand, Springtime Fun with Root: 1 returns
in February, including a series of seven national cartoon ads
in The New Yorker magazine, exclusive magnet necker o er
and accompanying POS, and exciting Ticketmaster gift card
incentives for distributor sales partners.
Launch Date: February 1
Heritage Red Launch
Announcing the launch of the NEW Root: 1 Heritage Red
Blend, along with supporting sales tools.
Launch Date: March 1
