Alanera Launch and POS
New value appassimento wine produced by Zenato called
Alanera, which means “black wing” in Italian. Named for
dark black skin of Verona’s indigenous grapes that make
up the blend: Corvina, Corvinone, Rondinella. New Flow
POS and video to support the wine launch.
Launch Date: January 1
Alanera Advertising in Wine Spectator
Alanera advertising in the Wine Spectator occuring in
January, February, and March with a 1/2 page ad.
Launch Date: January 1
