Collector’s Events
High end collector’s tasting events with Laura Catena
in select markets and On-premise accounts.
Launch Date: Ongoing
Advertising in Leading Wine Publications
Advertising in leading publications such as Wine Spectator,
Wine Enthusiast, and Wine & Spirits.
Launch Date: Ongoing
National Accounts O -Premise Montblanc Program
Incentive Program with Montblanc Pen Rewards for
O -premise Chains in selected markets.
Launch Date: January 1
High Altitude Chardonnay Focus
Key selling tools to support Catena Classic and
Alta Chardonnay, including a brochure.
Launch Date: March 1
Blitz Week and Brand Kits
Supporting 2015 Blitz Week activity with a comprehensive
brand kit including brochures, talkers, videos, etc.
Blitz week occuring in April.
Launch Date: March 1
