Poken Sponsorship brochure

23 rd EADV CONGRESS "Building Bridges" 8-12 October, 2014 Amsterdam RAI Convention Centre Amsterdam The Netherlands www.eadvamsterdam2014. org



For the first time ever, EADV will be using Poken technology

WHAT IS POKEN? Poken is your digital business card and digital briefcase that makes networking extremely fun and efficient. It is a small USB stick that allows you to collect the contact details of colleagues as well as digital documents with a simple touch. Every event participant will receive a Poken upon arrival.

HOW WILL POKEN BENEFIT MY EVENT EXPERIENCE? Keeps you up to date with valuable event information even before you arrive. Allows you to network with Professionals in a fun and engaging way. Conveniently gathers all your new contacts in one place. All the information you wish to have is collectedwith a simple touch, saving you from carrying bags of heavy brochures. Plus it’s great for the environment. Let’s you keep your contact details and collected informa- tion up to date; even after the event. WHAT IF I HAVEMORE QUESTIONS? Check a detailed video in our website http://www.eadvamsterdam2014.org/the-meeting/poken/ or contact us at: eadv2014@poken.com

HOWDOES ITWORK? Just touch one Poken to another person’s Poken and they glow: You’ve exchanged business cards. Touch a Poken to a Touchpoint, and you collect a document. TOUCH IT: Collect digital business cards by touching your Poken to those of other visitors, by placing the hands together palm-to-palm. Collect digital media from Touch- points in the exhibition by touching them with your Poken in the same way. You’ll see the light glow green! GET IT: Plug your Poken into your computer’s USB port, log in with the credentials provided to you (you will receive an email), and press the sync button to see your new contacts and the digital media you’ve collected. SHARE IT: Seeall thebusinesscardsanddocuments you`ve collected in your account. Sync with Outlook, download to your computer, or view everything on your mobile phone. Based on the details sent via email. Add your social net- works and a picture, so people can easily remember you and find you. Take 50 seconds to watch the video on how you can most effectively use your Poken at the event. When you log in, you’ll notice there is also a lot more useful informa- tion about the event you’re about to attend – go check it out!

2 8-12 October, 2014 Amsterdam RAI, Convention Centre, Amsterdam, The Netherlands www.eadvamsterdam2014.org


TOUCHPOINTS: Maximize the promotion of your products and information about your company by putting your adverts and informa- tion electronically in a touchpoint. The info can be easily collected by a simple touch with the poken. You can upload links, attachments and pictures until 30 MB of space. The following quantity of touchpoints are distributed for free to the exhibitors:

Do not miss the opportunity to extend considerably your company visibility by sponsoring the poken spark, the new technology that we will use at our events starting from Am- sterdam 2014. All participants will receive a poken with your company logo in one side and the EADV logo on the other side. Exclusive sponsorship: € 50’000 Deadline for this item: 14.08.2014 POKEN SUPPORTDESKS A Poken support desk will be placed in the registration area and inside the exhibition: Your company logo will appear on the fascia and on the welcome counter of the stands. Exclusive sponsorship: € 5’000 Deadline 12.09.2014 COMPANY LOGO INTHE EADV AMSTERDAMPOKENWEB PORTAL Expand your visibility by putting your company logo linked to your website in the EADV Amsterdam Poken web portal, which is the poken main page where you see your timeline that shows everyone and everything that you have collected with your poken. Price: € 800 Deadline 12.09.2014

Gold sponsors /Exhibitors Silvers sponsors / Exhibitors Bronze sponsors / Exhibitors Other sponsors / Exhibitors

5 touchpoints 4 touchpoints 3 touchpoints 1 touchpoint

Additional touchpoints fee & packages

1 touchpoint: 3 touchpoints: 5 touchpoints: 10 touchpoints:

€ 150 € 350 € 500

€ 900 Deadline to order additional touchpoints 12.09.2014

Touch point in an exhibitor’s stand

Touch point content online



POKEN LEADGEN APP The Poken LeadGen App is an Android App used to ad- minister your leads. You will receive a phone with the App installed to be used as a scanner. With this new item, you can track in details who visited your booth or your session and you will be able to check immediately the information

about the attendees. Used by exhibitors to: • Manage Leads • Add leads – scan poken device

• Take business card pictures or any handwritten notes • Create a customized survey with typical lead-generation questions you would like to ask the visitor and add notes. Price: € 500 each device Deadline to order the Poken Leadgen App 12.09.2014 How it works on your booth

Track what the visitor collects in your booth & send him a post-visit email

Notes & Surveys • Equip your sales staff to take better notes about each visit, so you can get an overview of your staff's activity and effectiveness • Your marketing team defines what the survey is about, using our Partner Tools • Post-event, manage and export all the information col- lected by your staff The Exhibitor Dashboard is your marketing team's tool for post-event follow up: • Who visited your booth • Who did they meet on your booth • What did they collect • Lead survey responses • Manage post-event email follow-up including sending new versions of the documents they collected • Easily export and upload leads to Salesforce.com or any other CRM tools.

Scan a visitor to identify him & record his visit

Enrich you visitor database by adding a scan of his busi- ness card

4 8-12 October, 2014 Amsterdam RAI, Convention Centre, Amsterdam, The Netherlands www.eadvamsterdam2014.org


Please complete and return to : EADV Headquarters

Tel: +41 91 973 45 20 Fax: +41 91 973 45 30

Via delle Scuole 12

CH – 6900 Lugano-Cassarate Switzeland

E-mail: exhibition@eadvamsterdam2014.org

Company details Company Name (for invoicing) Company Name (for publication) Address Postcode



E-mail Phone


VAT Number

PO No. (if required)

Poken sponsoring opportunities Poken spark Exclusive sponsoship

deadline: 14.08.2014 deadline: 12.09.2014 deadline: 12.09.2014

€ 50,000 € 5,000

Poken support desks Exclusive Sponsorship:

Company logo in the EADV Amsterdam poken web portal

€ 800

Touchpoints - deadline: 12.09.2014 1 touchpoint:

€ 150 € 350 € 500 € 900

3 touchpoints: 5 touchpoints: 10 touchpoints

Poken Leadgen App - deadline: 12.09.2014 Price per device

€ 500

Invoice and Payment Once the application has been approved by the contractor you will be sent an invoice for the full amount. The invoiced amount is to be settled within 30 days upon receipt of the invoice. Cancellation policy Under exceptional circumstances represented in writing by the Applicant to EADV, EADV may at EADV’s sole discretion, without being obliged, release the Applicant. In such case the following cancellation fees apply:

 50% of the total amount agreed for cancellations received by EADV the latest 60 working days before the first day of the event;  100% of the total amount agreed for cancellations received by EADV later than 30 working days before the first day of the event.

Bank details: Bank: Credit Suisse, Zürich, Switzerland Account Beneficiary: European Academy of Dermatology and Venerology (Lugano, Switzerland) IBAN: CH82 0483 5144 7671 7200 3 Account nr: 1447671-72-3


Communication Message/Reference: Exhibitor Amsterdam 2014 invoice nr With your signature you accept the cancellation policy of the European Academy of Dermatology and Venereology (EADV), as published in this Poken Spon- sorship &Brochure. For Acceptance DATE / / / Signature and company stamp




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