The Retailer Spring_09.05_FA

Shoppers are welcoming AI into their lives, adopting apps such as Amazon’s Alexa and Shop Direct’s Very Assistant. They have already overcome the ‘artificial’ aspect of AI, and it’s the ‘intelli- gence’ component where we’re now seeing the most exciting advancements. Retailers are finally starting to make use of machine learning and natural language processing to unlock the value of their own data and that of their customers. By delivering the most timely and personalised interactions, these trailblazers are winning the customer experience contest.

Andrew Fowkes //

the retailer | spring 2019 | 27

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