The Retailer Spring_09.05_FA
GDPR one year on: what should retailers be considering now?
EMILY SHEEN MANAGER - DATA PROTECTION STRATEGY, LEGAL AND COMPLIANCE SERVICES P w C
1. Review your online customer journey - Take the time to review your website, including your privacy and consent notices, to ensure you are being truly transparent with users about how their personal data will be used. 2. Put yourself in your customers’ shoes - Make it easy for customers to find and digest the information about how you will use their personal data. Don’t make things difficult by splitting information across different pages or areas of your website and then expecting your customers to piece together the information. Layered privacy notices can be used but they should be designed to provide a clear pathway through different levels of information. 3. Avoid the pre-ticked box - Make sure customers need to take a positive action when giving their consent to the use of their personal data. Stay away from using pre-ticked boxes. Ensure the consent you collect is separated for each different purpose and not tied to other conditions of your service. Whether your role is in marketing, compliance, legal or tech, sign up to join the BRC and our data protection team for GDPR One Year On Webinar on 21st May at 2pm, as we review what we’ve learnt from the first twelve months of the GDPR. We’ll also discuss the areas that retailers should be focusing on now to balance the use of customer data for transformation and growth against the need to place privacy and transparency at the centre of business strategy.
Emily Sheen // 07561788941 // firstname.lastname@example.org
28 | spring 2019 | the retailer
Made with FlippingBook - Online catalogs