The Retailer Spring_09.05_FA

Meeting shoppers where they are But why stop there? Imagine browsing your favorite fashion blog and seeing a banner ad for the sunglasses that the model is wearing. Or browsing your favorite music blog and seeing a banner ad selling tickets for the band’s concert in your city this weekend. Thanks to the same technology, you can buy items from directly within the banner (hosted by the retailer) and never even need to leave the blog you’re surfing. It’s an e-commerce experience that meets shoppers where they are and finally takes digital retailing into the world of impulse shopping. When online retailers and payment processors come together to solve common pain points, e-commerce becomes better for everyone.

What if retailers stopped thinking about payment as a hindrance and instead started thinking

of payment processors as an ally?

Luke Flomo //

the retailer | spring 2019 | 35

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