The Retailer Spring_09.05_FA

Businesses that manage to diversify into a number of markets not only reduce their dependence on the fortunes of a single economy but also give themselves the chance to rapidly expand their customer base, by capturing a global and online consumer. The process of internationalising your brands for the first time need not be so daunting; there is a good deal of assistance and expertise readily available to businesses.

But whatever approach they decide to take, the global growth opportunities for UK-based retailers of all types and sizes are huge – and given domestic conditions there has perhaps never been a better time to consider expanding overseas. SUKHJEEVEN NAT // // // // +44 7568 112445

the retailer | spring 2019 | 9

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