The Gazette 1988

MAY 1 988

GAZETTE

Philips Pocket Memo Your Electronic Notebook

" I don 't mu ch care where," said Alice. " T h e n it doesn't mu ch matter wh i ch way you go," said the cat. Robert Parsons said t hat many solicitors were like that at the momen t. They had no idea wh at image they wan t ed to portray or whe re they were going. He said t hat this contrasted sharply w i t h our compe t i t o rs w h o were in- creasingly p r omo t i ng an image to the public t hat they were the people w h o cou ld help in all situations and should be the first port of call. He urged us to give careful t h o u g ht to the image we portray and to spend t ime creating good first impressions and sustain- ing this t h r oughout the transaction by " g o i ng the extra m i l e" for the client. John Loosemore and Robert Parsons ended by talking about a corporate advertising campa i gn and urged the Law Society to con- sider this. They believed it should have several key elements. First, it would stress that solicitors can give a total service; second, t hat t hey can be consu l t ed " w h a t e v er the p r o b l em" and third, that the client should " s ee us f i r s t ". Before John Loosemore and Robert Parsons began the seminar they assured us t hat we would, at the very least, come away w i th one or t w o good ideas and begin to think some of these issues t h r ough before the w i nd of change hit us w i t h a vengeance. We picked up more t han one or t w o good ideas, we were certainly not bored. The publicity claimed that " t h is seminar will hold your a t t en t i on and moti- vate you to practise expansion". It remains to be seen wh e t h er this last p r om i se w i ll be f u l f i l l ed. Perhaps t hat is more in our hands t han theirs. It is up to us to take on board the advice we were given and " i mp r o ve our service to clients and increase our profit- ability". • OFFFICE TECHNOLOGY SYSTEMS LTD. COMPUTER / WORDPROCESSOR / PRINTER INTEGRATED SYSTEM Unbeatable Value Guaranteed Single or Multi-User Phone 782117

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