Marketing Supported Clothing - SS2019

Marketing Supported Clothing (MSC)

We will market what you sell.

A small number of garments from each of the EMP apparel brand’s spring summer 2019 collections have been selected to feature in all your digital and in-store apparel marketing from just the brands you select.

Our recommendation is the Marketing Supported Clothing should form the foundation of your pre-book for spring summer; add in other complimenting garments and accessories to create a striking in-store presence for the brands you have chosen to stock. If you follow this recommendation, your marketing will be in-line with the product you have in-store.

makes purchase

customer comes in store

newsletter content

aimed at your customer

Delivery and display

the first delivery; marketing will commence mid-month kicking off the season with a fresh look in-store.

the second drop; marketing will swap over mid-month allowing you to refresh the look of your clothing display in-store to encourage sales over the summer months.

Marketing Support

Step 1 Digital Support

Step 2 Store Support

Special mails, newsletter content, website content.

Signage provided in sizes from A1 through to A6. EMP Monitor - now featuring apparel video adverts. Providing unrivalled marketing to your customers in-store. EMP Pros only

EMP partner brands provide a comprehensive and varied range of in-store merchandising; make sure you speak to your respective brand representative to discuss your options. Step 3 In-store Merchandising Support

Step 4 Marketing Editor Support

EMP Pros only

Your dedicated Marketing Editor is on-hand to assist you - see p.39 for contact details.

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