Value Creating Strategies Brochure
Introduction to Value Creating Strategies This programme explores seven strategies which can enhance the performance of your business. The approach we develop addresses both the direction the business should move in and how it can be changed. This new two-day programme develops a unique approach to the development of competitive advantage. It builds on Cranfield’s stream of research into the processes of value creation and capture and adds a complex systems view of organisational change. This recognises the need to approach change through a portfolio of initiatives, projects and experiments which generate feedback; the feedback is used to decide whether to adapt, escalate or abandon the initiative.
Thus rather than the strategy process having a clear stages of formulation and implementation, instead we develop an approach of guided emergent change.
Our approach builds on two decades of research into value creation and capture processes: • We recognise that all businesses are complex open systems ; this means that we can’t predict the future, nor can we know in advance the outcomes of any changes we introduce, therefore our approach to change must acknowledge these realities. • We will set out seven distinct strategies that can enhance a firm’s ability to create and capture customer value in a different way. • We describe practices that deliver each strategy and should trigger specific initiatives and actions . The practices are particular processes, systems, structures, and cultures. Initiatives rely on continuous feedback from the value system which determines whether to escalate, modify or abandon the initiative. • We explain how corporate level value creation can be enhanced through seven synergy vectors . • You will explore value creation in ‘stand-alone’ businesses, strategic business units and at corporate level.
2 www.cranfield.ac.uk/som/executive +44 (0)1234 754570 firstname.lastname@example.org
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