Mechanical Technology April 2015

⎪ Computer-aided engineering ⎪

highly complex interactions. The com- munication must therefore ensure that members of the organisation understand the change, see the benefits to the whole organisation, to themselves directly and enable stakeholders to feel safe while moving to the new practices. The communication concept describes how these targets will be accomplished and summarises the content of the re- quired communication in introducing or redesigning end-to-end product lifecycle management: • It describes the added value of the change to the organisation in clear and precise terms. • It contains chapters about benefits, li-

abilities, and drawbacks of the change for each stakeholder and explains how any drawback for a stakeholder benefits the organisation and, conse- quently, the stakeholder, as he or she is part of the organisation. • It lists the communication events planned in terms of target groups, content, goals, channels, and the required preparation effort. Communication is key to get the buy in of all stakeholders. Leading the change At this point, the cross-functional team guides the organisation through the transformation from current to new prac-

References 1 Gamma, Erich; Helm, Richard; Johnson, Ralph; Vlissides, John (1994). Design Patterns: Elements of Reusable Object-Oriented Soft- ware. Pearson Education. 2 Kumar, Vijay (2012). 101 Design Methods: A Structured Approach for Driving Innovation in Your Organisa- tion. Wiley. 3 Lakoff, George, Johnson, Mark (2003). Metaphors We Live By. Chicago: University of Chicago Press. 4 Pätzold, Hermann (2014). PLM Design Patterns: A better PLM for less than half the price. http://www. plm- culturalchange.com/news/ plm-design-patterns-a-better- plm- for-less-than-half-the-price/ 5 Piaget, Jean (1980). Adaptation and intelligence: Organic selection and phenocopy (S. Eames, Trans.). Chicago: University of Chicago Press. 6 Pichler, Roman (2010). Agile Product Management with Scrum: Creating Products that Customers Love (Addison- Wesley Signature Series (Cohn)). Pearson Education. Acknowledgements I am grateful to Dave Schlief, whose feedback and corrections were invaluable in writing this white paper. tices, to a country flowing with milk and honey. Each member of the team guides his department in collaboration with the other team members ensuring a best fit for business strategy and end user needs. Summary To overcome the frustration of end-user and management resistance, a thing observed in many organisations when introducing end-to-end PLM, it is criti- cal that the organisation invents, based on clear, strongly supported decisions, a new practice model that has clear benefits over current practice. A multi- disciplinary, cross functional PLM team designs the new practice with the widest solution scope allowable, without the constraints of current job descriptions and departmental habits. By doing so, the organisation can achieve more im- mediate ROI better support for end-users solving real day-to-day problems. The core PLM team must be aware of a natural resistance to change, but it knows that colleagues will follow as soon as they understand the how better collaboration benefits the organisation.

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Mechanical Technology — April 2015