Inflight Programme Catalogue

CNBC FEATURE

MARKETING.MEDIA.MONEY

Volvo

The last decade has seen Volvo transform into a standalone premium car brand with a new vehicle line up. On Marketing Media Money, Willem Marx talks to CMO Björn Annwall about the Swedish brand‟s mission to attract new customers without alienating existing ones.

Accenture

Over the last 8 years management consultancy group Accenture has rapidly grown its marketing division helped by more than 20 acquisitions. Seema Mody looks at how Accenture Interactive is making waves in marketing on the next Marketing Media Money.

Swarovski

From a humble glass crystal, Swarovski has created a multibillion-dollar business that stretches from road safety to haute couture. On this Marketing Media Money Tania Bryer meets Executive Board Member Nadja Swarovski, to find out why marketing is at the heart of the business.

Cannes Lions

It‟s not all sun, sea and million-dollar yachts! CNBC takes you behind the scenes of the world‟s biggest festival for creative and marketing communications; Cannes Lions 2018.

The Old Vic

As one of London‟s most famous theatres celebrates its 200th anniversary, Marketing Media Money looks at how corporate sponsorship is helping The Old Vic thrive.

Formula One

With 2018 marking the first full Formula One season in a post-Bernie Ecclestone era, how is marketing helping the motorsport‟s new owners reverse the decline in fans and TV viewers around the world? As the new season gets underway, Marketing Media Money speaks to those at the very top of Grand Prix motorsport.