Inflight Programme Catalogue

CNBC FEATURE

MARKETING.MEDIA.MONEY

Davos Special

At this year‟s World Economic Forum , it seemed there were more marketers in the mountains than ever before. But why were they there and what were they talking about? On this Marketing Media Money CNBC speaks to Worldwide Chairman and CEO at Ogilvy and Mather, and European CEO at Edelman, Carol Potter.

Mars

From Pedigree pet food, to Uncle Ben‟s rice to the eponymous chocolate bar, Mars is one of the world‟s biggest food companies for people and pets, but as consumer tastes change, marketing is changing too. Marketing Media Money takes the wrapper off marketing at Mars.

GSK

GSK Consumer Healthcare – the name behind billion dollar global brands such as Sensodyne Toothpaste and Nicorette nicotine replacement. These days, as much technology goes into the marketing of these products, as the products themselves as Carolin Roth finds out when she meets CEO, Brian McNamara.

AIA

As Asia gets wealthier, it‟s not getting healthier. It‟s why David Beckham has become the face of wellness for insurer AIA. Emily Tan meets AIA CMO Stuart Spencer and David Beckham on the next Marketing.Media.Money.

Lanson Champagne

It‟s the go-to drink for celebrations, but Champagne makers face increasing competition from Prosecco. CNBC goes behind the scenes at Lanson to see how marketing ensures the brand keeps pace with their sparkling rivals.

Hilton Hotels

Marketing.Media.Money looks at how Hilton Hotels is using technology to generate loyalty and hopefully, a bigger slice of the multi trillion dollar travel and tourism business.