2023 GOLF TIME Media Kit

The 2023 GOLF TIME Media Kit, Rate Card No. 29, valid as of 01/01/2023

MEDIA KIT RATE CARD NO. 29, VALID AS OF 01/01/2023 www.golftime.de

CIRCULATION AUDITED www.ivw.de

THE

MULTI V E R S E

EVENTS

EVENTS

Readertrips & Tournaments

TOURNAMENT SERIES SAMSONITE Golf Club Tour, German Putting League

SPECIALS GOLF TIME Equipment Guide, GOLF TIME Travel Guide

GOLF TRAVEL

SOCIAL MEDIA Facebook, Instagram, Twitter, Youtube

GOLF TIME tours (Tour Operator) Golftimetours.com

DIGITAL

Golftime.de, GOLF TIME E-Paper Newsletter, GOLF TIME to go App

PRINT

GOLF TIME Magazine Golf- & Training-Books, DVDs

HIGH-QUALITY, TARGET GROUP- ORIENTED CONTENT THIS MAKES US STAND OUT ...

ENORMOUS CROSS-MEDIA MARKET PENETRATION

MEMBER OF THE GERMAN AUDIT BUREAU OF CIRCULATION E. V. (IVW)

SOLID PERFORMANCE FOR OVER 25 YEARS

COVERAGE OF THE GERMAN- SPEAKING REGION (GER, A, SWI)

PUBLISHER INFORMATION

BANK ACCOUNT INFORMATION Kreissparkasse MünchenStarnbergEbersberg IBAN: DE60 7025 0150 0028 6497 62 BIC: BYLADEM1KMS Tax-No.: 143-142-00420 VAT: DE195604278

PUBLISHER/EDITOR-IN-CHIEF Oskar Brunnthaler E-Mail: ob@golftime.de DEPUTY EDITORS-IN-CHIEF Marcus Brunnthaler E-Mail: mb@golftime.de Markus Scheck E-Mail: msch@golftime.de SALES & MARKETING Jürgen Haß E-Mail: jh@golftime.de GRAPHIC DESIGN / REPRO Detlev Grimm E-Mail: dg@golftime.de OFFICE MANAGEMENT Carina Stöger E-Mail: cs@golftime.de REPRESENTATIVE AUSTRIA Lydia Enigl E-Mail: le@golftime.de

PUBLICATION FREQUENCY 8 times per year Publishing Day: Monday COPY / SUBSCRIPTION PRICE Single Copy: € 6,90 Yearly Subscription: € 42,00 CIRCULATION AUDITING The German Audit Bureau of Circulation e. V. (IVW)

G.O.L.F.-TIME VERLAG GMBH Oskar-von-Miller-Straße 11 82008 Unterhaching, Germany Tel.: +49 / 89 - 42 71 81 81 Fax: +49 / 89 - 42 71 81 71 E-Mail: redaktion@golftime.de Internet: www.golftime.de

TERMS OF PAYMENT Payment strictly net within seven days of the invoice date. Advance payments received by the publisher by the first day of sale shall receive a 2 % discount, provided that older invoices are not overdue. All prices are net prices. Contracts are valid for twelve months.

SOCIAL MEDIA & APP Facebook.com/golftime Twitter.com/golftimer Instagram.com/golftimer

Youtube: GOLFTIME Hashtag: #golftime

WE LEAVE NOTHING TO CHANCE ...

The basis of our club and equipment tests: The Miya Shot Robo V swing robot

PORTRAIT: GOLF TIME MAGAZINE

In 2022, GOLF TIME celebrated a milestone: a quarter of a century of objective golf journa lism on national and international golf events, tips on training, fitness and products as well as equipment tests with the Miya Shot Robo V swing robot, lifestyle, travel and much more. And also in the 26th year, top-class experts in their field are among our regular contributors, including tour players such as Caroline Masson and Matthias Schwab. In the training area, it is international stars in the context of quick tips and swing studies as well as top coaches like Tom Duncan or Danny Wilde. Not to forget experts such as biome chanist Dr. Christian Haid, Bernhard Langer physiotherapist Dr. Norbert Dehoust, the former president of the German Greenkeeper Associa tion Hubert Kleiner or the rules gurus Dr. Ulrike and Holger Gartz. The spectrum is complemented by specials such as the annual GOLF TIME Travel Guide in cooperation with GOLF TIME tours, our in-house golf tour operator, which we launched as an independent company in 2014 as a result of the consistently successful reader trips of the past years. But that is a success story in itself ...

2023 DATES & DEADLINES

ISSUE

PUBLICATION DATE ADVERTISING DEADLINE PRINT MATERIAL DEADLINE DELIVERY DEADLINE FOR INSERTS

01/2023 March 02/2023 April/May 03/2023 June 04/2023 July 05/2023 August 06/2023 September

13.03.2023

20.02.2023

27.02.2023

27.02.2023

24.04.2023

03.04.2023

10.04.2023

10.04.2023

29.05.2023

08.05.2023

15.05.2023

15.05.2023

10.07.2023

19.06.2023

26.06.2023

26.06.2023

14.08.2023

24.07.2023

31.07.2023

31.07.2023

18.09.2023

28.08.2023

04.09.2023

04.09.2023

07/2023 October/November

23.10.2023

02.10.2023

09.10.2023

09.10.2023

08/2023 December

27.11.2023

06.11.2023

13.11.2023

13.11.2023

MEDIA CONSULTANCY G.O.L.F.-TIME Verlag GmbH Oskar-von-Miller-Straße 11 · 82008 Unterhaching, Germany Tel. +49 / 89 - 42 71 81 81 · ads@golftime.de

„80 percent of all Germans between 14 and 19 years of age re gularly read magazines. In the population as a whole (from 14) it is 92 percent“.*

*Source: „WV - Wirkung zeigen“, www.crossmedia.de, based on the study „Best for Planning 2018-III“ of GIK, www.gik.media

ADS FORMATS & LIST PRICES

BLEED FORMATS (IN MM)

TYPE AREA FORMATS (IN MM)

Trim/Bleed all around: 3 mm

Special Formats on request! Classifieds mm-Prices:

2/3 vertical (125 x 260) € 6.667,–

2/1 (430 x 297) € 19.000,–

1-row (45,0 mm): € 5,– 2-rows (94,0 mm): € 10,– Surcharges for special Placements (IFC/IBC/OBC): Inside Front Cover: 20% Inside Back Cover: 10% Outside Back Cover: 30% Agency Commision: 15% All prices are considered net prices!

1/2 vertical (97,5 x 260) horizontal (190 x 128) € 5.000,–

1/1 (215 x 297) € 10.000,–

1/3 vertical (60 x 260) horizontal (190 x 79) € 3.334,– 1/4 vertical (49 x 260) horizontal (190 x 58) 2-spaltig (92,5 x 127) € 2.500,–

2/3 vertical (135 x 297) horizontal (215 x 193) € 6.667,–

1/2 vertical (107,5 x 297) horizontal (215 x 146) € 5.000,–

1/6 vertical (60 x 130) horizontal (97,5 x 79) € 1.667,–

1/3 vertical (70 x 297) horizontal (215 x 97) € 3.334,– 1/4 vertical (59 x 297) horizontal (215 x 76) block (102,5 x 146) € 2.500,–

1/8 vertical (49 x 130) horizontal (97,5 x 58) € 1.250,–

„ WITHOUT PRINT, BRAND PERCEPTION FADES LITTLE BY LITTLE. “*

*Source: Catherin Anne Hiller, General Manager of GIK, Interview in „WV - Wirkung zeigen“. www.crossmedia.de

AD-SPECIALS

TERMS OF DELIVERY Documents must arrive at the printing company - address see below - ten days prior to publication date. Ad-specials must be correctly packaged and ready for machine processing, as well as clearly labelled as to which issue it is supposed to belong as follows: Labelling: Issue No.____/2023 GOLF TIME. Should any production problems arise, completion of the print run takes priority over stiching in inserts. DELIVERY ADDRESS FOR INSERTS ahland Dienstleistungs GmbH Hr. Uwe Wirtz Am Pannofen 57 47608 Geldern Germany

SUPPLEMENTS 4 Pages € 13,250,– (total circulation) 8 Pages on request Other marketing-options: Prices on request.

INSERTS Weight up to 20 g up to 30 g up to 40 g up to 50 g up to 60 g

Prices ‰ € 120,– € 160,– € 190,– € 210,–

€ 230,– per further 10 g € 12,– Plus pro rate postal charges.

GLUE-INS Technical Surcharge:

Postcard: € 39,–‰ CD-ROM: € 58,–‰ Other formats on request. Plus pro rate postal charges.

Inserts have to be bound at the long side in order to insert them mechanically. The additional print run of inserts measures 1 – 2% (of 50.000 copies) Minimum Format: 105 × 148 mm (DIN A6)

Glued-in inserts only possible in combination with a 1/1 page „carrier-ad“. Minimum run: 25.000 copies.

Maximum Format: 210 × 297 mm (DIN A4)

Minimum Run: 5.000

ATTENTION Cancellation date for ad-specials: 8 weeks prior to the according publication date.

TECHNICAL DATA

DATA MATERIAL PDF files: create your pdf files with the aid of acrobat distiller as „pdf X1a“ or with the setting „pressoptimized“ or „pre-press“ (as of version 6.0 with the setting „pdf X3“). Quark X-Press, InDesign or PageMaker files: please attach your used fonts and pictures. Data from graphic programs like Illustrator, Freehand, CorelDraw: convert your text into paths and export your files as eps with pic tures (in CorelDraw: please mark the option „fonts with curves“).

FORMATS Bleed size: 230 mm x 298 mm (wx h) Type area: 199 mm x 266 mm (wx h) Rows: 4 columns à 46 mm 3 columns à 63 mm Trim/Bleed: 3 mm all around Printing Tec.: Roll Offset-Euroscale Processing: Adhesive binding

PINTING COMPANY eds group / Euro-Druckservice GmbH Medienstraße 5b 94036 Passau Germany DELIVERY ADDRESS FOR PROOFS AND DATA CARRIERS G.O.L.F.-TIME Verlag GmbH Oskar-von-Miller-Str. 11 82008 Unterhaching Germany Tel.: +49 / 89 / 42 71 81 81 Fax: +49 / 89 / 42 71 81 71

You can receive a proof (pdf file) on request before going into print.

DATA-TRANSMISSION Mail: ads@golftime.de

COLOURS / COLOUR-PROFILES Convert your spot colours according to the international standard for offset printing ISO 12647-2:2004 (ISOcoated)

Please mark your data with the name of the advertiser as well as with the issue of the GOLF TIME magazine.

Profile Cover: (IFC, IBC, OBC): PSO Coated v3

Complaints due to incorrect artwork will be charged at cost price.

Profile inside: PSO_LWC Improved Fogra 45

CIRCULATION & DISTRIBUTION

DISTRIBUTION FIGURES ACCORDING TO IVW* (AS OF III/2022) Print run

DISTRIBUTION CHANNELS • As subscriptions as well as in the form of member pieces in cooperation with selected golf clubs • Golf clubs, Pro shops and golf hotels in Germany, Austria and Switzerland • Sold at kiosks, airports, train stations, petrol stations and in supermarkets • In-flight copies in cooperation with Lufthansa and Condor in/out of Germany • Look out for this sign when choosing your advertising partner:

50,180 46,279

Distributed circulation

5,479 4,702

Sold circulation

Subscriptions

40,800

Free copies (Clubs, Pro-Shops, etc.)

708

Sold sopies at news stands Display points (GER, A, SWI)

1,079 4,735

Distribution abroad

* The German Audit Bureau of Circulation e. V.

46,279 Distributed circulation

1,079 Display points

5,479 Sold circulation

4,702 Subscriptions

„PRINTED MATTER DECELERATES. THOSE WHO ARE OPEN TO MIXED FORMS, WIN.“*

*Source: Irène Messerli, BernetBlog, www.bernet.ch

ONLINE: GOLFTIME.DE / NEWSLETTER

Daily news and services ...

GOLFTIME.DE / NEWSLETTER Relaunched end of 2020 and optimized for mobi le usage with many new features: That‘s how our homepage Golftime.de presents itself, including daily news, training tips, equipment tests and much more. Covering basically everything Golf has to offer. The GOLF TIME Newsletter (Mo.) and Weekender (Thu.) is being published twice weekly, summarizing last week‘s events, previewing the upcoming ones.

STATISTICS Unique users:

GOLFTIME.DE* NEWSLETTER**

318,249 494,883 2,097,945

Visits:

Page impressions:

Ave. dwell time (min.):

1:47 4,24 68,68

Pages per visit: Bounce rate (%):

Subscribers:

9,800

Average opening rate: Total addressed contacts:

36,74 % 882,000

Newsletter

*Source: Google Analytics; Time Span: November 2021 - October 2022 / **Source: Campaign Monitor; Time Span: November 2021 - October 2022

ADVERTISING FORMATS ONLINE: GOLFTIME.DE / NEWSLETTER

ADVERTISING FORMATS: (SPECIAL FORMATS ON REQUEST)

Billboard (50 KB)

< 970 px >

€ 50,-*

< 160 px >

< 250 px >

Content ad (50 KB)

< 715 px >

€ 30,-*

< 250 px >

Skyscraper (50 KB)

Halfpage ad (50 KB)

< 160 px >

< 300 px >

NEWSLETTER FORMATS:

Billboard small (600 x 250px) Fixed price: € 250,- Billboard large (600 x 400px) Fixed price: € 350,-

< 125 px >

< 600 px >

€ 35,-*

< 600px >

Med. rectangle (50 KB) < 300 px >

€ 30,-*

€ 25,-*

< 250 px >

*CPM: Cost per Thousand

SOCIAL MEDIA: FACEBOOK, INSTAGRAM, TWITTER, YOUTUBE

@GOLFTIME / @GOLFTIMER News, interesting topics and highly entertaining: Under @golftime (Facebook) resp. @golftimer (Instagram, Twitter) we are in direct contact with one of the fastest growing golf communities in the German-speaking world - and vice versa. And that on Facebook, Instagram, Twitter and YouTube. STATISTICS (AS OF 16.10.2022) FACEBOOK : 18,500 Follower Gender: 69,1% male, 30,9% female Impressions: 263,393 (last 90 days)

INSTAGRAM: 6.050 Follower Gender:

73,1% male, 26,9% female

Impressions: 100,438 (last 90 days)

TWITTER: 1,477 Follower Impressions: 11,302 (last 90 days)

YOUTUBE: 1,030 Abonnenten Impressions: 71,045 (last 90 days)

*Source: Facebook Insights, Instagram Insights, Twitter Insights, YouTube Insights; time span: 18.07.-15.10.2022 (last 90 days)

APP: GOLF TIME to go (Golftime.app) The mobile communication service solution for golf ...

FREE APP-DOWNLOAD For Smartphones on iOS and Android. YOUR DIRECT COMMUNICATION CHANNEL Post news, events and special offers to members, guests and potientially new clients. USER-FRIENDLY INFORMATION-APP The user decides what content meets his interests by dialing-on and -out the content of choice. INDIVIDUALLY DESIGNED We adjust your communication channel according to your company‘s CI, usually inspired by your homepage. FULLY CONFORM TO EU-DATA PROTECTION LAWS Only country, gender, age and zip code needed at registration to fully profit from the many functionalities. IMAGE-BUILDING Move on with us to the next level. Your members, Breaking news, live-leaderboards, rankings and much more inspire the users to come back on a daily base. SELECTIVE TARGET GROUP APPROACH Choose which content to send to which target group (e. g. selection by gender, age, zip code etc.). INDIVIDUAL PACKAGES Three different packages to choose from. Starting at as low as € 480,– per year (Pro package). INTERESTED? We‘d be pleased to send you more information. Contact us at app@golftime.de or tel. +49 /89 / 42 71 81 81. guests and clients will be amazed. RICH OF HIGH-QUALITY-CONTENT

SCAN QR-CODE FOR DOWNLOAD

YOUR OWN COMMUNIKATION CHANNEL

STARTING AT JUST € 480,- PER YEAR

WE GO FURTHER!

SAMSONITE Golf Club Tour final (June 2022) at Paradis Beachcomber, Mauritius

TOURNAMENT SERIES, EVENTS & GOLF TRAVEL

Where we let emotions run high ...

GOLF TIME is very active in the tournament, event and travel segment: Within the fra mework of the SAMSONITE Golf Club Tour (Golftime-clubtour.com) in Germany, Austria and Switzerland, which has been running since 2013, almost 450 tournaments were held in around 150 partner clubs in 2022, in which a total of over 13,000 golfers took part. The German Puttliga by VICE GOLF (Deutsche puttliga.de) also provided pure excitement once again. In the final at GC St. Leon-Rot, Alexander Nitsche was spectacularly crowned „Champion Putter of the Year“. The contacts achieved are much higher as a result of the promotion during the season in the partner clubs through tournament posters, announcement and entry list as well as the publication of the result lists on the club pages. With GOLF TIME tours, we have been success fully represented on the market as an indepen dent full-service golf tour operator since 2014. Ask us about special forms of advertising such as flyers, which we send to our customers as part of their travel documents.

www.golftimetours.com

SPONSORSHIP: OLYMPIC CHAMPION VICTORIA CARL

Taking different paths is what sets us apart ...

Since October 2018, we have been the offici al sponsoring partner of cross-country skiing ace Victoria Carl, member of the German DSV national team and sensational gold and silver medallist at the 2022 Olympic Games in Beijing. And the partnership has just been extended again. The Thuringian from Zella-Mehlis, multiple Junior World Champion, German Champion, World Cup participant and with sensational success at the World Championships in Seefeld, early 2019, will therefore continue to represent GOLF TIME with prominent logo branding at all official events until the end of 2023.

Partnership extended: Victoria Carl and Marcus Brunnthaler (GOLF TIME) at Spa&Golf Resort Weimarer Land

UNFORGATTABLE MOMENTS ...

2022 ECCO Ladies Golf Days with LPGA-Tour-Player Caroline Masson at Green Eagle Golf Courses/Hamburg

GENERAL TERMS AND CONDITIONS

§ 1. In the following General Terms and Conditions, “advertisement order” is defined as a contract between the publishing company and the ordering party to print one or more advertisements or inserts (generally called “ads” in the following) from a commercial advertiser or other (called “adverti ser” or “customer” in the following) in G.O.L.F.-TIME for the purpose of distribution. These General Terms are element of the contract concluded between the publishing company and the ordering party, as well as the ad price list in its current version. In case of telephonically placed or altered orders, the publishing company denies liability for the correctness of reproduction. § 2. If a contract includes the right to request publication of individual ads, the order must be completed within one year after the appearan ce of the first ad, provided that the first ad is requested and published within one year after the completi on of the contract. § 3. Reductions in prices for adver tisers described in the ad price list are granted only on ads appearing in the publication within one year. The term begins with the initial publication of the first ad. § 4. The advertiser is entitled to a

respective discount on ads – based on the orders placed within the term of one year – if his/her contract was concluded at the be ginning of the term and contained an of agreement entitling him/her to discount. The advertiser ’s enti tlement to a backdated payment shall be void if the advertiser does not enforce entitlement within three months after conclusion of the year. § 5. If an order cannot be com pleted for reasons for which the publisher is not responsible, the ordering party must reimburse the publisher – notwithstanding any further legal obligations – with the difference between the discount that was granted and the discount in respect of the orders actually placed. This reimbursement lapses if the non-conclusion of contract is due to force majeure or circumstances beyond the control of the publisher, or if the principal, in the case of an increase in prices, is not subject to a later right to claim rescission of contract, but the contract is cont inued at the new prices until the originally agreed order value has been reached. The publisher shall not be liable for any failure to complete an order or compensate damages if this failure is due to force majeure. In particu lar, no compensation for damages

can be claimed for unpublished ads or for ads that were not published on time. The publisher is not liable if he is misled or deceived. If any deficiencies in the print documents are not immediately recognisable, and are first noticed during printing, if the print copy proves unsatisfactory, the advertiser is not liable to claims. The obligation to preserve print documents ends three months after publication of the respective ad vertisement, provided no contrary agreement has been made. In cases of plant interruption or force majeure, such as strikes, ar rest and the like, the publisher shall claim full payment for published advertisements if 50% of the guaranteed order has been com pleted. § 6. No guarantee is issued for the placement of ads in particular editi on numbers, particular editions or in particular places with-in the pu blication, unless the ordering party has explicitly made this subject of the validity of the order. § 7. Advertisements which are not distinguishable as advertisements due to their editorial design will be made clearly recognisable as such by the publisher. § 8. The publisher reserves all

rights to decline to publish adverts and supplements and also individual inserts at its discretion within the terms of an agreement for reasons of content, origin or its technical form, according to the publisher ’s uniform principles. This also applies to orders placed at branch office counters, reception desks or with sales representatives. Supplement orders are only bin ding after submission and accep tance of a sample or insert. Supple ments will not be accepted which, because of format or design, give the reader the impression that the supplement is part of the newspa per or magazine or which contain third-party advertisements. If an order is not accepted, the principal will be informed imme diately. § 9. The ordering party is solely responsible for the on time delivery of the advertisement copy and faultlessness of print documents or supplements. The publisher will request immedi ate replacements of any print docu ments that are clearly unsuitable or damaged. The publisher guarantees custo mary faultlessness of printed reproduction of the advertisement according to the quality of the advertisement copy delivered.

GENERAL TERMS AND CONDITIONS (continued)

§ 10. The ordering party is entitled to a reduction in costs or a substi tute advert for wholly or partially unreadable or inaccurate printing of the advertisement only in so far as the purpose of the advertisement is affected. Further liability of the publisher is excluded. Missing or in accurately printed control details do not entitle the ordering party to any claims, provided no contrary agree ment has been formed. Complaints must be filed within four weeks of receiving invoice and receipt. § 11. Test prints are only supplied only on explicit demand. The ordering party is responsible for the accuracy of the test print that is returned. If the ordering party does not return the test print sent to him on time within deadline, clearance of print shall be assumed. § 12. Once the invoice has been received, it is to be paid according to the terms described in the price list, unless a shorter term of payment or pre-payment has been agreed upon. Any discounts for advance payment will be made according to the price list. For invoices with an invoicing address outside Germany, no VAT will be added provided that tax ex emption is accepted. The publisher reserves his right of subsequent billing of VAT in case the financial management affirms tax liability of the ad. The publishers reserves his right to claim prepayment of 75% of

the invoice amount two weeks prior to the advertising deadline in case of advertising contracts with adverti sers outside of Germany. In case of non-payment, the publisher can decline the contract. § 13. In case of delay or deferral of payment, interest will be paid at the rate of 5% above the valid discount rate of the central issuing bank of Germany, as well as collection costs. If delay of payment continues, the publisher is entitled to postpone carrying out the current order and demand advance payment for the remaining advertisements. For cases of bankruptcy and legal bankrupt cy settlements, discount is not applicable. If there is good reason, the publisher is entitled to make the publication of further advertise ments dependent on the settlement of open invoice amounts, even if this occurs during the term of an adver tisement agreement. Furthermore, the ordering party is not entitled to make any claims against the publis her in this affair. § 14. If requested, the publisher will supply a copy of the ad. If the type and volume of the ad order justify, up to two copies or complete edition numbers will be supplied. If it is no longer possible to supply a copy, a legally-binding certificate from the publisher acts as substitute. § 15. The costs for considerable

changes to the originally agreed quality and delivery of the ordered prints, stencils and drawings are to be paid by the ordering party. § 16. A drop in circulation can only affect the contractual relationship if a number of copies per issue has been guaranteed and if this number drops by 50%. The publisher is free to select its distribution channels; these are not guaranteed. In additi on, claims for reduction in price or for damages cannot be made if the publisher has informed the ordering party in advance of drops in circu lation, giving the ordering party the opportunity to withdraw the advert before publication. § 17. Place of fulfillment and juris diction for both parties is the legal domicile of the publisher. German law is applicable. In case any of the General Terms prove illegal or void, this does not effect the validity of the remaining terms. The parties shall replace the void term with one regarding the purpose of the contract.

G.O.L.F.-TIME VERLAG GMBH Oskar-von-Miller-Straße 11 82008 Unterhaching Germany PUBLISHER / EDITOR-IN-CHIEF Oskar Brunnthaler

MANAGEMENT Oskar Brunnthaler Marcus Brunnthaler

DEPUTY EDITORS-IN-CHIEF Marcus Brunnthaler Markus Scheck

GRAPHIC / REPRO Detlev Grimm

SALES & MARKETING Jürgen Haß

REPRESENTATION AUSTRIA Lydia Enigl

OFFICE MANAGEMENT Carina Stöger

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