2023 Best Practices Study
Executive Summary
Profitability
Employee Productivity
Top Quartile
Pro Forma Metrics:
Average
33.1%
Number of Employees
68.7
25.8%
21.6%
15.0%
Revenue per Employee
$233,451
$271,995
Compensation per Employee
$138,242
$111,066
Pro Forma Operating Profit
Pro Forma EBITDA
Spread per Employee
$95,209
$108,781
Comparison Group Average Top Quartile
Rule of 20 Score
• The Rule of 20 measures an agency's shareholder returns. It is calculated by adding 50% of an agency's Pro Forma EBITDA margin to its organic commission & fee growth rate. An outcome of 20 or higher means an agency is likely generating, through profit distributions and/or share price appreciation, a shareholder return of approximately 15% - 17%, a typical agency/brokerage return under normal market conditions. • The graph below provides a look at the Rule of 20 results for agencies in this revenue category. The solid black line represents all combinations of organic growth and EBITDA margin that result in a Rule of 20 score of 20.
Profitability/Productivity
26.7
22.4
Average
Top Quartile
Organic Growth & Profitability Scatter Plot
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
Profitability (EBITDA Margin)
0%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
Organic Growth
Note: Firms identified as outliers have been set to have a maximum growth of 30% or a maximum profitability of 50%. They appear on the graph line bordering the chart instead of plotting their actual results.
$10-25M
35
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