2023 Best Practices Study
Specialization
% of Agencies with Specialty Revenue
80.0%
74.5%
73.8%
76.9%
74.5%
68.3%
67.7%
67.4%
67.4%
64.3%
66.7%
60.5%
63.9%
59.1%
53.3%
48.4%
47.4%
39.1%
< $1.25M
$1.25-$2.5M
$2.5-$5M
$5-$10M
$10-$25M
> $25M
2021 BPS 2022 BPS 2023 BPS
AGENCIES WITH REVENUES OF:
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
% of Agencies with Specialty Rev Average Total Specialty Revenue 1
59.1%
48.4%
67.4%
64.3%
66.7%
74.5%
$310,780
$524,977
$1,358,578
$3,186,255
$6,330,285 $44,494,374
Average % Net Revenue 1
31.5%
26.8%
37.3%
43.0%
40.4%
46.0%
1 Only for those firms who reported speciality revenues
Specialty Revenues: % of Comparison Group with this Specialty: Agriculture
13.6%
16.1%
34.9%
17.9%
18.5%
34.0%
Construction
45.5%
22.6%
53.5%
42.9%
42.6%
61.7%
Energy
9.1%
0.0%
20.9%
12.5%
13.0%
23.4%
Government/Municipality
13.6%
12.9%
27.9%
23.2%
22.2%
38.3%
Healthcare
9.1%
3.2%
23.3%
30.4%
22.2%
44.7%
Hospitality
27.3%
6.5%
23.3%
21.4%
24.1%
23.4%
Manufacturing
13.6%
9.7%
30.2%
28.6%
25.9%
46.8%
Management / D&O
27.3%
6.5%
16.3%
19.6%
11.1%
14.9%
Non-profits
18.2%
6.5%
25.6%
19.6%
27.8%
23.4%
Real Estate
18.2%
9.7%
34.9%
26.8%
31.5%
44.7%
Schools/Education
4.5%
3.2%
25.6%
26.8%
25.9%
38.3%
Transportation
27.3%
3.2%
7.0%
16.1%
16.7%
23.4%
Technology
18.2%
6.5%
23.3%
25.0%
27.8%
38.3%
Other
9.1%
16.1%
20.9%
28.6%
29.6%
53.2%
For firms that specialize in this, what % of NR is from this specialty? Agriculture
42.0%
47.8%
23.2%
14.4%
18.2%
3.2%
Construction
42.0%
52.1%
36.6%
40.0%
47.4%
24.5%
Energy
18.4%
0.0%
31.4%
3.9%
5.8%
7.4%
Government/Municipality
40.9%
18.0%
17.1%
10.7%
8.7%
11.0%
Healthcare
1.5%
9.9%
7.5%
16.2%
8.9%
11.2%
Hospitality
30.1%
54.3%
7.2%
6.6%
8.7%
2.9%
Manufacturing
7.1%
19.0%
16.9%
14.9%
12.4%
19.1%
Management / D&O
19.9%
6.4%
2.4%
9.8%
2.4%
15.5%
Non-profits
10.8%
7.0%
4.8%
16.1%
12.4%
9.4%
Real Estate
13.7%
60.0%
8.6%
19.0%
19.9%
14.3%
Schools/Education
7.2%
78.3%
9.8%
5.8%
11.3%
11.3%
Transportation
10.7%
0.4%
4.6%
8.1%
6.5%
7.5%
Technology
13.7%
28.2%
9.8%
9.9%
22.7%
8.8%
Other
22.8%
61.3%
48.8%
54.4%
44.7%
32.7%
Cross Category Comparison
46
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