2023 Best Practices Study

Introduction & Overview............................................................................................................... 6

Study Highlights ........................................................................................................................... 10

Executive Summary ..................................................................................................................... 16

Agencies under $1.25 Million in Revenue...................................................................... 16

Agencies between $1.25 Million and $2.5 Million in Revenue..................................... 20

Agencies between $2.5 Million and $5.0 Million in Revenue ....................................... 24

Agencies between $5.0 Million and $10.0 Million in Revenue..................................... 28

Agencies between $10.0 Million and $25.0 Million in Revenue................................... 32

Agencies over $25.0 Million in Revenue ........................................................................ 36

Cross Category Comparison ....................................................................................................... 40

Glossary........................................................................................................................................ 71

2023

Table of Contents

4