FRAGRANCE NOTES ISSUE 1 2018

IFRANA’s New Board of Directors

Bold Moves in 2018

Paul Ireland’s Sensibility in Leadership

Scents of Home a Capitol Hill Event

@FragranceNotes

ISSUE 1, 2018

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TM

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Editor-In-Chief Farah Ahmed, President & CEO

How to Get Published

Executive Editor Lia Dangelico, Director, Communications

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ISSUE 1 - 2018 Fragrance Notes TM is published quarterly as a service to update IFRANA members. The opinions expressed in Fragrance Notes are those of the authors and do not necessarily represent the views of IFRANA, its staff, or the employers of the authors. For more information about IFRANA, visit ifrana.org . Send comments to: fragrancenotes@ifrana.org . IFRANA 1655 Fort Myer Drive, Suite 875 Arlington, VA 22209 Office: (571) 317-1500 fragrancenotes@ifrana.org

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CONTENTS

Message from the President & CEO

2017 Achievements

2018 Board of Directors

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Feature: Paul Ireland—Leading Scents with Sensibility

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20

2018 Committee Leadership

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34

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Notable Noses: Carlos Benaïm

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Developments

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Events & Meetings

IFRANA Team News

Member Stories

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MESSAGE

FROM THE PRESIDENT & CEO

H ere we are—together—ready to move. To move beyond the limiting parameters of what is commonly expected, to cause valuable perspectives to arise, to create unprecedented value that we never knew was possible. Let’s be BOLD. Let’s turn our challenges into opportunities. Let’s make 2018 groundbreaking. And, groundbreaking we are poised to be. This year, for the first time in our history, IFRANA will establish a measurable voice for the fragrance industry in the general public media space. Another first: We will develop an industry affairs program. And, we also will take our advocacy to new heights as well as focus on better understanding and meeting your needs. Here are several key initiatives we are pursuing in 2018 and beyond: To Know Fragrance Is to Love Fragrance. We are developing a comprehensive communication program that increases knowledge and love for fragrance and the fragrance industry among influencers and the general public. We have engaged the right experts within our membership —both fragrance houses and consumer product companies —who are informing and energizing us every step of the way. Growing the Industry for the Consumer. We are establishing an Advisory Board comprised of a diverse group of senior executives from a variety of industries that will help us better understand sectoral interconnectivity, and better identify and leverage opportunities and challenges. The Advisory Board will also work to educate and develop influential advocates for the power of fragrance across sectors. We look forward to harnessing these collective commercial BoldMoves in 2018

and consumer insights to create meaningful benefits for all stakeholders. IFRANA Advocacy 2.0. We will further improve access and relationship building through key initiatives, including the launch of a Fragrance Caucus and a Lobby Day in California. We are building a Fragrance Caucus as a way to capitalize on our increased federal presence as well as Member-level interest in fragrance-specific issues and events. The Caucus will be comprised of Members of Congress who support our goals, and who will engage on issues pertaining to the science of fragrance, the nation’s fragrance business sector, and the value fragrance adds to the U.S. economy and everyday life. We Can Hear You Now. We will actively solicit your opinion—because it matters. That’s why we are developing an engaging member survey that will help us better serve your needs. We hope each and every one of you will participate in the survey with candor; we are motivated by the compliments and eager to grow from your feedback. I am confident IFRANA will deliver meaningful value in 2018. I know this because we have a membership like no other. Your support, engagement, passion, and commitment to IFRANA will help us bring about achievements beyond the expected— promoting the fragrance industry’s continued ability to enhance lives, preserve the planet, and bring moments of delight to the consumers we serve.

Let’s come together and make 2018 a truly groundbreaking year.

Let’s be BOLD together .

Farah Ahmed, President & CEO

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2017 was TRANSFORMATIVE

2017 showed us that IFRANA—our Board, membership, and staff, all working together—is capable of real and results-producing transformation. We proved to ourselves (and those around us) how IFRANA can stay focused, overcome challenges, and effectuate positive outcomes for the fragrance industry and the lives enhanced by fragrance. With competency, good intentions, and strong effort assumed, we believe trade associations should be measured primarily by what they have achieved for their members and the industries they represent. This is the standard by which we measure IFRANA’s performance. While we could share a list of matters we worked on and projects we moved forward last year, we would rather share with you a few of our measurable accomplishments from 2017 that we are most proud of: Coumarin: We led efforts to respond to California’s request for data and information on the safety of coumarin —an important and highly used fragrance ingredient. After its review, California decided not to list coumarin on Prop 65; a decision that supports consumer safety, promotes consumer choice, and protects creative artistry. Furthermore, we understand how man-made coumarin can support the ongoing natural sourcing of coumarin, which has enhanced the lives of farmers and communities around the globe. California Cleaning Product Right to Know Act (SB 258): We understand what it means to be a consumer, because we are all consumers ourselves. With this perspective and through active listening and open IFRANA’s Truth – Fragrance has the power, beyond all frontiers and cultures, to enhance lives

discussion, we negotiated legislation that balances consumer interests with meaningful fragrance intellectual property protection. Lautenberg Chemical Safety for the 21st CenturyAct: We recognize EPA’s important mission to protect human health and the environment. The fragrance industry is committed to sustainability, and we are happy to have made advancements in educating EPA and supporting its ability to review newer, greener fragrance materials that advance innovation, respect the planet, and delight consumers. Lasting Relationships: We also have strengthened relationships across industry sectors and with lawmakers, by improving communication and education on the health and wellness benefits of fragrance as well as demonstrating the value of fragrance in supporting jobs, the economy, creative artistry, and sustainability efforts. Overall, in 2017, we built trust and credibility with industry leaders and legislators and, as a result, were able to directly drive fragrance policy. As we continue to protect and promote our members’ ability to advance our TRUTH, it is with gratitude for YOU—the members who actively engaged and supported us every step of the way, and who made these achievements possible.

We sincerely thank you. FN

Click to watch the full IFRANA 2017 Achievements Video

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IFRANA 2018 BOARD OF DIRECTORS

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B O A R D O F D I R E C T O R S

Robert Weinstein Chairman “I love the powdery, violet scents that abound in fragrances. Reminiscent of wonderful times when I had small children, today, it is my grandchildren who bring this out!”

I serve as President and CEO of Robertet U.S., and have been with the company since September 2012. I started my fragrance career in 1987. I live for those special “moments of delight” to consumers through scent.

Shawn Blythe Vice Chairman

“I love the smell of fresh hay. As a boy, I worked many years on a farm, and the smell of fresh bales of hay will always bring me back to that sense of satisfied exhaustion that follows a job well done.”

I am currently Vice President of Global Regulatory Affairs for International Flavors & Fragrances Inc., and have been with the company for over 25 years. My educational background includes a Bachelor’s Degree in Electrical Engineering and Master’s in Financial Management, and my employment background includes senior management roles in a variety of functions, including IT, engineering, purchasing, manufacturing, supply chain planning, and regulatory. In addition to my role with IFRANA, I also hold board positions with the Personal Care Products Council, Flavor and Extract Manufacturers Association, and Chemistry Council of New Jersey, where I currently serve as a Chairman of the Board of Directors.

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B O A R D O F D I R E C T O R S

Karen Manheimer Treasurer “I love the smell of green Vitabath. It takes me back to my childhood visits to my grandmother in Philadelphia. It was her favorite bubble bath.”

I serve as Vice President of Natural Products at Kerry Ingredients and Flavours. I began my career working with essential oils at J. Manheimer Inc., and that’s where my passion for the industry was born. In 1993, I joined Manheimer as the Olcoresin and Spice Essential Oil Product Manager after earning my MBA at the University of Michigan. In addition to balancing my roles as a mother and executive, I am training for a fourth degree black belt in karate.

Paul Ireland Secretary

“I love the myriad of smells on a winter’s walk along the coast. They invoke strong memories of chilly days spent on blustery beach lands in the North of England, close to where I grew up. Heavy skies, icy sea spray, and windswept headlands—dramatic, stunningly beautiful, the air alive with ozone and salt, and the grasses clinging to the coast line.”

After graduating from the University of Birmingham (UK) with a Bachelor’s Degree in Economics and Geography, I was employed by PZ Cussons as a business trainee, gaining experience in purchasing and marketing, and was quickly immersed in product development, where the power of fragrance to support differentiate brands was obvious. I have spent the last 16 years at Takasago International Corporation, holding positions in Global Account Management, to my current position, Corporate Vice President, Home & Personal Care Fragrance Division. I am continually motivated by the opportunities within our industry. Most recently, I have been impressed by the positivity and enthusiasm of the young professionals pushing their way through on the emerging markets--such determination is invigorating.

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B O A R D O F D I R E C T O R S

Miguel Alemañy Director D I R E C T O R S

“I love the smell of 4711 because it reminds me of my childhood when my aunt wore it and over-perfumed all of us kids.”

As R&D Director of Flavors and Fragrances, I manage the world’s largest perfume company that no one knows about: Procter & Gamble. I believe this area is exciting because 100 percent of what we do in life has a scent component. From eating and sleeping to cognitive development to interpersonal relationships, scent has a pivotal role. There is still so much we do not know, so research in this area is fascinating, and I can’t wait for the next invention!”

Joy Atkinson Director D I R E C T O R S

“My favorite fragrance is something created for a project for Miuccia Prada by the Firmenich Master Perfumer, Annie Buzantian. Unfortunately, Miuccia didn’t fall in love with it… but I did. Made of the highest-quality materials found in the world, orange flower verbena (25% EDP) reminds me of the shining, warm sun, a field of beautiful flowers, brightness, and love—fresh, vibrant and perfectly beautiful all in a scent just for me. Thank you, Annie! It is a fragrance gift and memory I shall cherish forever, just like our friendship.”

I joined Firmenich in 1995 after roles in fragrance, cosmetics, and fashion at JCPenney, Rich’s Department Stores, and Minnetonka/Tsumura. Now I am the President of Firmenich Body and Home Care, North America. In addition to fulfilling work and family, I proudly serve on the Board of Directors for IFRANA, Cosmetic Executive Women, the American Cleaning Institute, and the Board of Trustees for the Roxey Ballet Company.

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B O A R D O F D I R E C T O R S

Al Bauer Director

“There are too many scents to choose from to pick just one. The beauty of our industry is that our products invoke a positive emotion across all ages and cultures that is very personal.”

I am a fragrance veteran, who has held leadership roles in numerous global companies over the course of my career. Currently, I’m Vice President at Citrus and Allied.

Robert Bedoukian Director D I R E C T O R S “For me, the great thing about fragrance is how it can contribute to so many different moods or feelings, whether they be clean and invigorating, relaxing, energizing, or comforting. Added to this is the excitement of watching the almost infinite number of ways in which fragrance ingredients can be invented and then combined to create incredible new scents.”

After graduating from Tuft’s in Chemical Engineering, I went to work on a PhD in Chemistry at Purdue. While I was there, my father, who had been in this industry his entire career, founded Bedoukian Research. I joined him in 1975 and now serve as the President of Bedoukian Research.

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B O A R D O F D I R E C T O R S

Robert Brown Director

“I am passionate about essential oils because they are the root of the fragrance industry.”

A graduate of the Indiana University Bloomington, I am the CEO of The Lebermuth Company, a leading innovator in the essential oil, fragrance, and flavor industries.

Peter Fielder Director

“I love walking into a house that smells of freshly baked bread. It instantly calms me because the scent frames my holidays with thoughts of home, family, warmth, and most importantly... fresh rolls for turkey sandwiches with leftovers!”

I serve as Vice President & General Manager of the Flavor & Fragrance business for Emerald Kalama Chemical, where I have been since 2011. Over the past five plus years, I have guided the Kalama F&F business through multiple capacity expansions and a 2015 acquisition of an aroma chemicals facility in Widnes, England. I have been with Emerald and its predecessor companies in various leadership roles since 1994. I received my civil engineering degree from Ohio State University and an MBA from Case Western Reserve University.

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B O A R D O F D I R E C T O R S

Kelli Heinz Director

“I love the smell of Osiria rose. It is a very pretty hybrid of tea rose, and actually is my signature scent, as one of Bell’s perfumers created a custom fragrance for me based on the unique smell of Osiria rose.”

I am currently the Director of Marketing & Industry Affairs at Bell Flavors & Fragrances. In my role, I am responsible for coordinating Bell’s global marketing teams in North America, South America, Asia Pacific, EMEA, and APAC, with a primary focus to establish communication and marketing networks between these responsible markets to identify future trends and forecasts for research and development to implement and then market to the sales force. As the Director of Marketing, I launched Bell’s official trend program, “Spark: Ignites Creativity, Inspires the Senses” in 2015 to promote the latest flavor and fragrance trends through Bell’s unique trend curation under the “Spark Process.” In addition to my role with IFRANA, I also proudly serve on the WFFC Chicago Chapter as Treasurer and as the Program Committee Chair for FEMA. With a Master’s in communication specializing in journalism from DePaul University, I am now enrolled in an executive program for leadership at Harvard Business School, to be completed in 2018.

Ken Marenus Director

“Our sense of smell opens the door for connection with our memories, emotions, and experiences. The key to that door is fragrance. I love that, in addition to its inherent beauty, fragrance also holds the possibility to trigger unlimited connections and reflections that enrich our lives.”

After earning my PhD at UCLA and completing a post-doctoral fellowship at Johns Hopkins University, I joined the Estée Lauder Companies in 1986. Today, I am Senior Vice President of Product Integrity and Regulatory Affairs Worldwide. Previously, I have served as Chair of the international and technical committees of the Canadian Cosmetic Toiletry and Fragrance Association and Chair of the Scientif ic Executive Committee of the Personal Care Products Council in the United States.

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B O A R D O F D I R E C T O R S

Michel Mane Director

“I love the smell of lavender in the air as I am driving on the road to Barrême, France… one of the few places where you can actually smell it before seeing it. It reminds me of the summer days when my father would take me to the company distillery.”

I was born in Nice, France, and spent my childhood in Grasse in the middle of the jasmine and rose fields. Educated in Grasse, Paris, and Rouen, I earned a Chemical Engineering Degree and a Master’s Degree in Organic Chemistry from Duke University. I started my professional career in 1982 as a Research Chemist at MANE’s International Headquarters in Fragrance. I was then trained as a Perfumer and became Director of the Fragrance Division in 1989. My family and I moved to the United States in 1994, where I became President of the U.S. affiliate. In 1999, I took the position of President of MANE Americas, where I serve today. Kenneth McAlister Director

“Neroli oil, which is extracted from orange flower, is one of my favorite smells. It reminds me of my days growing up in Florida when all of the orange trees were blooming.”

I have been in the fragrance industry for 40 years, and have served as the Director of Business Development at Intarome Fragrance Corporation for the past decade. I have a chemical engineering background, and I co-founded and ran Florachem Corporation for over 20 years.

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B O A R D O F D I R E C T O R S

Andy O’Shea Director

“I love the smell of fresh mint, garden mint in particular, as the odor takes me straight back to my childhood in England, where in almost every garden (or ‘back yard’ in America), the mint grew wild and was used for cooking Sunday roasts. As an avid cook at home, I use mint with a variety of dishes, and when I crush the leaves, it brings back so many memories of my youth.”

Since joining Berjé a little over two and a half years ago, my role is diverse and continually evolving, much like our company and the industry in which we serve. I am primarily engaged in sales, to build and enhance our long-term relationships with our clients, to widen our presence and reach across all platforms of our area of operations. This continual evolution of our industry is both fascinating and exciting to me, and it’s true to say that we won’t be getting bored anytime soon! Christian Seufert Director

“I love the smell of a fresh thyme sprig. This smell reminds me of my grandmother’s gravy and many special family festivities.”

Since August 2015, I am heading BASF’s global aroma ingredients business. Maintaining an open and trusting collaboration with all business partners and a great team spirit across organizational boundaries are prerequisites for our future success. In this spirit, I will also contribute to the continuing success story of IFRANA.

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B O A R D O F D I R E C T O R S

Andreas Steiner Director

“I love the smell of cardamom seeds—their intense aromatic, resinous scent brings back vivid, fond memories of my time in the Middle East, where I experienced unsurpassed hospitality and extraordinary culinary delights among friends. I can close my eyes and be transported to places where the air is filled with the incredible scent of freshly ground coffee combined with aromatic cardamom. Wonderful!”

I serve as the President of Fragrances North America at Symrise, and have worked in fragrance for over 20 years. I was born in Germany, spent my childhood in Mexico City, and completed my studies in Berlin. For the past decade at Symrise, I have been able to apply my global experience by leading sales and development teams in Argentina, Germany, Brazil, Mexico, and the United States to support clients, employees, suppliers, and other business partners in the business of scent and care.

Steve Tanner Director

“Nothing says ‘summer’ to me more than the mouth-watering taste of a juicy Georgia peach. I find it fascinating that a raw material like buchu mercaptan, which on its own smells like a regrettable fruit and sulfur combination, can be used by perfumers in tiny quantities to perfectly replicate the scent of just-picked liquid sunshine.”

I serve as the President & CEO of Arylessence, Inc., and have been with the company for over 30 years. As Chairman of a family-owned business, I know that good things happen when everyone works together. That is what has made our business growth and success as a company happen, and that is what is making IFRANA strong and effective.

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B O A R D O F D I R E C T O R S

John Trombley Director

“I love the smell of the ocean breeze. It reminds me of family vacations and the fun and innocence of our children at the beach.”

I serve as the Head of Consumer Products, North America, at Givaudan Fragrances and bring more than 20 years of industry experience and operational leadership to my role. As a member of the Givaudan Global Fragrance Management Committee, I oversee commercial, creation, and technology activities at the Creative Center in New Jersey. Prior to joining Givaudan, I spent more than 10 years at Dow Corning in finance, working as an account executive in 2001, and later transitioned into managing personal care and industry textile accounts.

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FEATURE

Leading scents with Paul Ireland: Takasago International’s

sensibility

{

sen•si•bil•i•ty , sensə ’ bilə dē / noun 1. the ability to appreciate and respond to complex emotional or aesthetic influences; sensitivity.

{ E mpathic, thoughtful, understanding, fair— these qualities aren’t always associated with business leaders, especially those at the helm of high-power corporations and industries. But they are the words many would use to describe Paul Ireland. A longtime member of the IFRANA Board of Directors and its current Secretary, Ireland is the Corporate Vice President, Home & Personal Care, Fragrance Division for Takasago International Corporation, where he has been for 16 years. He also sits on the Board of Directors for the Personal Care Products Council. Those who know him regard him as a passionate and motivated leader who provides a comforting, guiding presence in all he does. We spoke with him about his history with fragrance and how his people-first approach has served him well, both personally and professionally. Get to know Paul Food he craves: Indian curry What’s playing in his car: One of his famous playlists Color preference: Yellow Favorite getaway: Iceland Scent he identifies with: Strong

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FEATURE

A Start in Soaps “I’m a long way from arms trading.”

People Matter “If you want to do things differently, you have to build trust.” Takasago’s values include honor, loyalty, and respect. These align well with Ireland’s, and eventually it becomes difficult to distinguish what originated where or from whom. “Ten or 15 years ago, we went on this mission to bring this Japanese philosophy of partnership to the western world and to communicate these types of principles to the West,” he says. “If you want to do things differently, you have to build trust.” In his mastery of “people skills,” Ireland sees traces of his father, who he feels he is most like. As a government employee, his father excelled at working with others and had great rules to live by, such as, “Whatever in life you do, make sure you have five people you’re working with that you love, that will have your back, and that will give you everything.” And if you find that you don’t have those five key people, you’re in the wrong company. Ireland has sought to carry out this “rule of five” in every organization he has been a part of. Of course, in leadership, it’s easy to confuse kindness and understanding with vulnerability. Ireland recalls a cautionary tale from a previous supervisor, that even your favorite pet could bite you at some point. “You can have a dog that is playful and does whatever it is told, but he can still bite you,” he says. In essence, even leaders who take a softer approach to people management need to be able to respond with and assert their strength when necessary. Authenticity also is an important ingredient in earning and maintaining the respect of others. This lesson has resonated and he’s passed it along to many others he’s managed. “In the end, people matter, but if you need to, you should choose your ‘bite,’ right and not abuse your abilities.” No one should underestimate the nice guy, he adds. “When he is put against a wall, he will come back and fight with tremendous effort.” Escaping Into Sights, Sounds “I like to surround myself with people but can still appreciate an open sky.” To escape from the stresses of work and also to be more productive in it, Ireland immerses himself into the rhythm of music—his main passion since he was 6 years old. He is constantly trying out new bands and building personal playlists that match his mood, attempting to create a least one new one each month. “I like everything from ambient to Icelandic pop, like Sigur Rós, right through The Smiths and everything

Raised in Mexborough, a small mining town in SouthYorkshire, England, Ireland earned a degree in Economics & Geography from The University of Birmingham and, shortly after, received two job offers. One was at a company involved in weaponry system components; the other was for a major British manufacturer of personal healthcare and consumer goods as a purchasing manager. He was 21 years old and recalls calling his mother on his way home to discuss, telling her, “Look, I could take a job as a soap buyer or I can buy these really cool systems for guiding missiles.” She didn’t mince words: “No son of mine will be an arms trader or arms dealer.” That witty-yet-stern statement from his mother pushed him into the world of suds and soap. Ireland laughs imagining what his life would look like today as an arms trader. Of course, he took the purchasing manager position, where he “spent 7 years smelling towels.” After that, he moved on to a large fragrance house before ultimately joining Takasago. He notes, “I’m a long way from arms trading.” The Fragrance Diplomat “It’s okay to be nice to people, to be supportive and understanding.” As he’s progressed through leadership over the past 25 years, Ireland has repeatedly returned to some wise words passed down from his father, “It’s okay to be nice to people, to be supportive and understanding.” He’s applied this belief through his life, especially in his current role at Takasago. “For 30 to 40 years, Takasago was emerging from Tokyo and trying to understand how to work with several multinational consumer goods companies,” he says. “The predominantly Japanese leadership within Takasago understood the importance of deep relationships and this human side.” When Ireland joined Takasago, they were looking for an intermediary, someone to engage with, listen to, and go back and forth on negotiations with these multinational companies; a relationship bridge builder, if you will. And so, he became their diplomat.

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FEATURE

Paul’s daughter Freya, who is a very talented dancer, has a wonderful social media presence. Follow her on Instagram and Musical.ly at freyaireland.

Paul’s children: Freya, Nicolas, and Joel

“I can’t even eat a bowl of cereal with just one kind. It always has to be a combination. Same with fragrance. I want to play with my perfumer’s mind sometimes, customizing cereals and fragrances.”

kind. It always has to be a combination. Same with fragrance. I want to play with my perfumer’s mind sometimes, customizing cereals and fragrances.” He also expressed deep appreciation for travel, which he does frequently for work and for pleasure. He has a special affinity for the desolation of Iceland; his visit to Reykjavik completely blew him away. He says he enjoys being in the hills, on the moors, “which is weird because I like to surround myself with people but can still appreciate an open sky.” He also loves “the Scandinavian vibe,” the Greek islands, and the Amalfi coast. An Example to Follow “You work all your life for your family; now, you’re working for 3,000 families.” One of the more memorable pieces of advice he’s received was from one of his mentors, his purchasing director at the time, who told him during a big negotiation, “We’re not building airplanes that are going to fall out of the sky.” His mentor was someone who didn’t say much, but when he did say something, he made it count. He taught Ireland to work hard but never take things too seriously. “When we work too hard or are unhappy, we are less productive, so it’s a negative cycle,” he says. “I even even teach this to my kids, telling them, ‘Whatever decision you make is okay.’” “When we negotiate, it gets personal, so I try not to be emotional in that sense. It is always important to put things into

in-between,” he says. When he was young, he used to stay up late on Sunday evenings to record the Top 20 onto cassette tapes, and today he finds he is always listening to something, even while working. “I feel like I’m less productive without music,” he says. And while he notes that he cannot play a single sheet of music, he says he has a database in his head of the greatest bands of all time: Oasis, Blur, Queen, Prince, and The Smiths. Both his music and his fragrance preferences are often dictated by his mood. “I know my limit for stress when I stop listening to my music,” he says. “That’s my breaking point, when I have to recalibrate... I’ll stop being sensitized to things.” He admits to liking natural smells—big blocks of wood, anything earthy. As is clear from his taste in music, he likes a little bit of everything blended together. “I can’t even eat a bowl of cereal with just one

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FEATURE

“If you want to do things differently,

you have to build trust.”

perspective to comfort yourself and to relieve stress. Recognize that bringing yourself to that place makes you more productive.” For example, Ireland described, “When we were going through the financial crisis in the United States, my team would look at me to observe my behavior to see if I came in positive, happy, or engaged. When I allowed that to slip and showed vulnerability, I could tell they would panic, and I saw that your team finds great strength in how you react in stressful situations.” Ireland carries that sense of accountability into board rooms as well. Another great mentor he had while working to integrate business in Japan once told him, “Paul, you’ve worked all your life for your family; now, you’re working for 3,000 families.” That simple statement embodied the sense of responsibility that Ireland has assumed in his leadership roles, as part of a family, as an uncle, brother, or father. “They see me in these specific roles, so when they need me it never becomes autocractic,” he says. “I think that was my gift, being able to talk to anybody, my ability to communicate and work with a variety of people.” Finding a Footing “People often don’t understand the impact that they have on other people’s lives.” For those who are just starting out in fragrance, Ireland stresses the need to learn about contracts and to remember to read absolutely everything. He recalls a time in school when he was taking an exam and writing furiously to finish a series of fiction

pieces. It wasn’t until he’d finished that he realized the essay only called for three prompts—he’d written much more than that. Read everything and then read it again, he urges. He finds fragrance to be one of the most rewarding and fascinating industries because you have the opportunity to walk down a store aisle and spot products that you contributed to—that design aspect, impact, and influence. “If you don’t like fragrance, it’s going to be a transactional relationship and you’re not going to survive,” he says. He especially enjoys being engaged in the finished product. “The project has to be fun, you have to enjoy the process and get involved. You also have to be able to work with people because perfumers are complex. You’ve got to be in their comfort zone and reassure them that you’re going to build the brand and complete the product.” Ireland finds that most people don’t understand the impact that they have on other people’s lives. Even still, “keep yourself grounded,” he warns. “If you have a bucket of water, you can make a lot of waves and splashes with your hand in the bucket; you can think you are indispensable. But when you take your hand out, what happens?” He offers this humble reminder that no one should consider himself the best or irreplaceable. “Even if you pull your hand out of the bucket, it’s still a bucket and can be refilled. Don’t think you—or your impact—are indispensable. That’s the best part of the mission; it’s for others and not for yourself.” FN

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IFRANA 2018 COMMITTEE LEADERSHIP

IFRANA COMMITTEE ORGANIZATION

Policy Management Steering Committee

Government & Legislative Affairs Executive Committee

Regulatory Science Executive Committee

Branding & Communications Executive Committee

Occupational Safety, Health & Environment Committee

Value Chain & Sustainability Committee

International Trade & Transportation Committee

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C O M M I T T E E L E A D E R S H I P

Policy Management Steering Committee This Committee was created with the goal of improving coordination between our IFRANA committees and enhancing communication with you, our valued members. This committee is comprised of the IFRANA staff and our committee leaders. Together, they will ensure we manage issues more holistically and effectively. They will also host a quarterly member briefing (via webinar) for our membership—keeping you abreast of our activities and the issues that matter to you.

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C O M M I T T E E L E A D E R S H I P

Branding & Communications Executive Committee

Board Liaison – Miguel Alemañy, Proctor & Gamble Staff – Lia Dangelico, Director, Communications Mission:

Develop IFRANA’s brand, build trust for and enhance the reputation of the fragrance industry among key constituencies, and establish IFRANA as the most trusted, respected voice and advocate for the industry. • Support internal and external communication. • Oversee digital presence, including social media. • Develop programmatic efforts to support mission. • Support member communication, including members-only website platform.

Chair: Jaime Krayger

Associate Director of Global Prospective at Firmenich

“I love the smell of my two little ‘lion cubs’ (cute blonde boys). Even though they’re 5 and 7, I still wash their clothes in our baby detergent, to keep the comfort of our closeness and their young essence alive.”

My prospective marketing role at Firmenich has evolved to be incredibly faceted because information, innovation, and ideas are flowing faster than ever. Connecting the dots to weave emotions and story around fragrance is endlessly intriguing. We are typically into this world out of our eyes—I help make the invisible visible.

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Government & Legislative Affairs Executive Committee

Board Liaison – Andy O’Shea, Berjé Incorporated Staff – Amanda Nguyen, Director, Government Affairs & Legal

Mission: • Promote programmatic educational and lobbying efforts that establish IFRANA as the most trusted, respected voice and advocate for the fragrance industry. • Develop proactive outreach to policymakers at all levels of government to influence decision-making and to demonstrate the value of the fragrance industry. • Coordinate IFRANA positions with other allied trade associations and establish strategic alliances and information networks with appropriate associations and organizations. • Liaise with other IFRANA committees and industry stakeholders to ensure advocacy and policy positions build trust for and enhance the reputation of the fragrance industry among key constituencies.

Chair: Cynthia Reichard

Executive Vice President of Arylessence, Inc.

“I love the smell of Tabac Absolute. It has a warmth and complexity that communicates the essence of nature in a manner that portrays both its earthiness and elegance. One whiff simply transports me….to a beautiful place. (You want to smell it now, don’t you?)”

True leadership is NOT comfortable… I believe that only in uncomfortable moments are we likely to step out and search for different and better answers. As an industry advocate, I support leaving our own “echo chamber” and seeking opportunities to listen and collaborate with stakeholders to implement meaningful programs that are streamlined, less complex, and truly benef it the consumers we all passionately care for.

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Regulatory Science Executive Committee

Board Liaison – Ken Marenus, Estée Lauder Companies Staff – Taiwo Koyejo, PhD, MBA, Chief Regulatory Scientist

Mission: Support the organization’s overall mission by ensuring sound science is reflected in our advocacy and industry positions and serving as subject matter experts on fragrance safety and science. • Identify the key technical and regulatory issues affecting IFRANA member companies and monitor and develop strategies for and act on such issues in the format of the full committee or through targeted sub-committees or task forces. • Communicate to and educate membership on issues of interest in the area of science and regulatory affairs. • Support and coordinate with other IFRANA committees on scientific or regulatory issues. • Liaise with technical experts within allied trade associations; collaborate on issues and positions, where necessary.

Chair: Kevin Renskers Vice President of Corporate Safety and Regulatory Affairs for Takasago International Corporation “I love the smell of pine. It reminds me of every wonderful Christmas I’ve ever had, as well as those times when, as a child, my father would take me with him to the lumberyard to get wood for some home improvement project.”

As Vice President of Corporate Safety & Regulatory Affairs, I’m fortunate to have a broad range of responsibilities within Takasago. This includes global responsibility for fragrance safety and compliance, the safety evaluation of all Takasago Aroma Ingredients, and support to Takasago’s global flavor business. In addition to my role with IFRANA, I have the privilege of participating in a number of external industry activities, including Chair of the RIFM Board of Directors, FEMA Board of Governors, and IOFI Science Board. One of my favorite quotes is from Warren Buffet, “…success is getting what you want, and happiness is wanting what you get.”

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Vice Chair: Luciana Castro Senior Vice President of Global Product Safety and Regulatory Affairs at Firmenich “I love the smell of vanilla, it relaxes me after a long day and makes me feel renewed”

2017 was a year of several challenges for us in regulatory affairs, but the obstacles that we could overcome showed that science can win and resilience is key.

#makescents

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Value Chain & Sustainability Committee

Board Liaison – Joy Atkinson, Firmenich Staff – Amanda Nguyen, Director, Government Affairs & Legal Mission: Strategically enhance relationships and perceptions of the fragrance industry with partners across the value chain by: • Establishing advocacy and communication platforms between IFRA North America and value chain participants, including suppliers, customers, retailers, consumers, and third party programs. • Coordinating IFRA North America positions with appropriate key stakeholders, including trade associations, organizations, and third party certifiers, resulting in valuable information networks and strategic alliances. • Providing educational opportunities for IFRA North America members to enhance the industry’s understanding and impact in the area of sustainability. • Facilitating the exchange of sustainability best practices for IFRA North America members. • Assisting members, suppliers, and customers through activities, knowledge sharing, and timely reporting on key value chain and sustainability issues.

Co-Chair: Stephanie Blakely

Senior Director of Regulatory Affairs, Symrise, Inc.

“I love the smell of plumeria because the fragrance brings back memories of the pure, revitalizing beauty experienced in Hawaii.”

Working for the Symrise organization is an honor, and leading the amazing NA Scent & Care regulatory team is so gratifying. My responsibilities are both challenging and rewarding, and I would not want it any other way!

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Co-Chair: Jennifer Cocchiara Associate Director of Global Fragrance Regulatory Data Management at Firmenich “I love the smell of orange and clove. This combination always reminds me of the holiday season; when I was younger, we had a family tradition of making pomander balls with my grandmother to use as scented decorations.”

As part of the Global Data Compliance team at Firmenich, I manage the team responsible for translating fragrance-based regulations, industry standards, and customer requirements into operational rules that are used to verify compliance of our fragrance creations. We also collaborate with information services to deliver new and improved tools to the regulatory, perfumery, and sales communities to increase eff iciency and support evolving business needs. As I interact with colleagues from different disciplines, I am reminded of a common denominator. The passion for this industry, for our fragrances, for our customers and consumers, is so critical to our successes. I am thankful to turn my passion into my profession, and I look forward to working with the membership in 2018. Occupational Safety, Health & Environment Committee Mission: • Review and discuss safety, health, and environmental current and common practices along with specif ic methods and standards needed for continuously improving workplace performance. • Identify and/or create opportunities for improving the safety, health, and environmental knowledge within IFRA North America companies. • Promote awareness of new and changing safety, health, and environmental regulations along with applicable regulatory enforcement activities. • Provide the IFRA North America Board with recommendations for addressing regulatory compliance and other matters involving safety, health, and environmental issues that may impact the flavor and/or fragrance industries. Board Liaison – Andreas Steiner, Symrise, Inc. Staff – Taiwo Koyejo, PhD, MBA, Chief Regulatory Scientist

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Co-Chair: Joseph Bania

Regulatory Affairs Manager at Bedoukian Research

“I love the smell of vanilla because I find it calming and it reminds me of many delicious things.”

I have been with Bedoukian Research, Inc. for over 15 years in the regulatory affairs department. I enjoy what I do and am glad to give back to the industry as co-chair of the OSHE committee. One of my favorite quotes is by Walter Hagen: “You’re only here for a short visit. Don’t hurry, don’t worry. And be sure to smell the flowers along the way.”

Co-Chair: Eileen Hedrick

Director of Regulatory Affairs at Symrise North America

“I love the smell of lilacs and hyacinths because the fragrance in my lilac and hyacinth room spray always makes me think of spring and new beginnings. I start spraying my home in January because as soon as the holidays are over, I’m done with winter and can’t wait for spring!”

As Director of Regulatory Affairs at Symrise, I am responsible for regional compliance to federal, state, and local regulations in the Scent and Care Division, encompassing fragrances and cosmetic ingredients. Through the years, I’ve lived through many changes and challenges in the regulatory arena as it relates to fragrances and cosmetics —from minimal requirements in the beginning to, up to our eyeballs, today. However, I’ve been in the fragrance industry for almost 34 years and am so thankful for the many, many industry friends I’ve made along the way— because of you, it’s a pleasure to come to work every day!

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International Trade & Transportation Committee

Board Liaison – Andreas Steiner, Symrise, Inc. Staff – Taiwo Koyejo, PhD, MBA, Chief Regulatory Scientist

Mission: • Assimilate, digest, and distribute information concerning legislation and regulations pertaining to the import or export and transportation of fragrances and fragrance ingredients. • Act as a conduit to the Board of Directors of IFRA North America, as well as other IFRA North America committees with information concerning import-export matters that could affect industry members.

Chair: Laura Heyburn Manager of U.S. Customs & Trade Compliance at Firmenich

“I love the smell of lavender. The lavender scent in my candles and oils is very relaxing and reminds me to slow down and take some deep breaths. Lavender is very calming.”

I work at Firmenich as the Director of Trade Compliance (North America) and Duty Optimization. Our Trade Compliance team ensures that Firmenich continues to adhere to existing and new regulations related to cross– border transactions. This leads to greater supply chain eff iciency. I am proud that our work supports the business and allows Firmenich to meet the needs of our customers.

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NOTABLE NOSES

“

When I encounter someone wearing one of my fragrances in the street, there’s always a very intense pleasure of having touched someone’s life, and having brought some beauty or pleasure to them.

“

A Hint of Orange Flower A conversation with perfume powerhouse Carlos Benaïm

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The Nose: Carlos Benaïm Title: Vice President of International Flavors and Fragrances (IFF) Accolades: • Lifetime Achievement Award, American Society of Perfumers, 2004 • Perfumer of the Year Lifetime Achievement Award, Fragrance Foundation, 2014 • Named Master Perfumer by International Flavors and Fragrances, 2013 The shortest and longest amount of time it’s taken him to produce a perfume: A matter of months... to 7 years Hobbies: Painting and drawing Farah Ahmed, President & CEO, IFRANA: We believe that fragrance enhances lives, not only for consumers but also for those who work in the industry, in the natural sourcing and farming communities, and all around the world. At IFRANA, we see it as our job to protect and promote those groups. What does that statement mean to you? Carlos Benaïm: From my perspective, fragrance has many ways of enhancing our lives. One way is through connection to memories. If I go very personal, in my case, I was brought up in Morocco with all the wonderful smells and tastes of the country. I lived in that culture and grew up in it until I was 22. That time was very influential in my career, especially as I’ve tried to convey that culture through my fragrances, through my work, through my art, and my creations. Many of the things I always talk about I can note from my childhood—the orange flower, the foods from Morocco—they’ve made their way into my fragrances, especially those for women. Fragrance also helps to enrich your experiences, making you very attuned to things around you. Whereas most people just walk to a monument, point, and look at it, in my case, I’m looking constantly, I’m smelling and touching the fragrances along the way. For me, that colors the whole experience and makes it multidimensional. We feel much more when we use all of our senses. When we are not just using our sight, but also our sense of smell, our brains, our memories, and all the connections that we have through the world at large. Ahmed: Is there a time in your life or a specific memory that you keep going back to, a certain source of information, that is more consistent than other memories when you approach your art? Benaïm: There are many memories like that in my life that have

been very influential. Some have made their way into perfume and some haven’t... You start thinking about people that you loved, grandparents and parents, and the kind of fragrance is very warm and memorable. A simple example, my grandfather used snuff tobacco. He carried it in a little golden case, and would put the tobacco with a violet scent on the back of his hand every day and snuff. I tried to recreate the experience, but I could never recreate the exact scent because the type of tobacco he used grows in Morocco and it’s not easy to find. Those are impressions that are extremely powerful and stay with you throughout life. Sometimes you even try to put them in the perfume—sometimes it works and sometimes it doesn’t. It’s very influential, the travel, the personal connections, the personal life. You accumulate many experiences like that in life; I think everybody does. Ahmed: Touching back on your childhood in Morocco and the different scents and spices that have influenced your work, can you speak to how fragrance can help to grow understanding and appreciation for other cultures around the globe? Benaïm: I use materials from all around the world. For instance, tuberose and jasmine from India and rose from Turkey. We bring those cultures to the public, not only through our communication and our imagination, but also through their special ingredients. Ahmed: For many musical artists, oftentimes their music will reflect how they’re feeling at a given time or how they’ve evolved—some albums are a little bit darker, while others are happier and more upbeat. Have your fragrances evolved with you, either professionally or personally, over time? Benaïm: There has definitely been a major evolution. When you start working at the very beginning, they just put all these ideas in your head and you don’t know how to do them, and you just start setting up ingredients and doing things in various containers. It’s very complicated because you don’t understand yet the simplicity of things. Then, as you go along, you become much more structured. The sophistication is part of the process. You begin to approach the work trying to understand what is important and what is not, focusing on important ingredients and always trying to research and find ideas. My solution is keeping things simple and trying to understand our research while enhancing my work. Ahmed: Writers sometimes experience writer’s block, where they have to take a break because the words just stop coming to them, though the words eventually come back, and they recalibrate and move forward. Does that happen with perfumers as well?

Benaïm: Yes. Sometimes you get in a rut and you have worked

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