EoW November 2008

The International Magazine for the Wire and Cable Industries

Magic in the mountains... W ith the possible – and justified – exceptions of cancer cures and space exploration (though even the latter doesn’t ignite the same enthusiasm it once did) scientific advances seem rarely to get the general media attention they deserve. What a refreshing change, then, that the first attempt to circulate a beam through the entire 27km of CERN’s Large Hadron Collider provoked radio and TV programming and acres of newsprint not confined to the usual scientific journals. CERN’s already produced some impressive technology. Established in 1954, its ENQUIRE project spawned the network we call the World Wide Web, and CERN scientists have Nobel prizes in physics for advances in computing and particle physics, but I’m sure the organisation has never received so much public attention as it did on 10 th September. About time too. Perhaps if science could generate more media excitement, then the decline in students studying (in the UK) science subjects beyond the age of fourteen (and the consequent shortage of teachers and researchers in these subjects) would begin to be addressed. Would the public’s attention have been captured to the same degree if we hadn’t been threatened that the End of the World is (or just might be) Nigh? And does it matter, if the end result is more people enthused by science and the unseen powers that move us? Professor Stephen Hawking was among the scientists and philosophers invited to explain the magic of wimps, dark matter and the hunt for the hypothetical Higgs boson. If his voice simulator can laugh out loud I’m surprised it didn’t when he was asked about the possibility of the universe disappearing into a black hole within minutes of the LHC’s activation. However, he treated the question with respect; it is, after all, a theory and it’s the proving and disproving of theories that brings about advances. Arthur C Clarke asserted that any sufficiently advanced technology is indistinguishable from magic. The Large Hadron Collider

* US$33 purchase only Front cover: Reelex Packaging Solutions Inc See page 108 for further details E ditor :....................................... Gill Watson F eatures E ditor (USA) : ........Dorothy Fabian E ditorial assistant : ...............Christian Bradley D esign /P roduction : ..............Julie Tomlin P roduction : .............................Lisa Benjamin S ales M anager : ......................Paul Browne S ales & M arketing : ...............Giuliana Benedetto ( I nternational )

Italian speaking sales Hendrike Morriss German speaking sales Linda Li Chinese speaking sales Jeroo Vandrevala Indian sales

A dvertisement C oordinator : ...........................Liz Hughes A ccounts M anager : ..............Richard Babbedge S ubscriptions : .........................Liz Hughes P ublisher : .................................Caroline Sullens F ounder : ...................................John C Hogg

INTRAS OFFICES

E urope :

46 Holly Walk, Leamington Spa Warwickshire CV32 4HY, UK

Tel : +44 1926 334137 Fax : +44 1926 314755

Email : intras@intras.co.uk Website : www.intras.co.uk Website : www.read-eurowire.com

USA :

E ditorial Dorothy Fabian

272 First Avenue, Apt 12G New York, NY 10009, USA Tel : +1 212 614 9266 Fax : +1 212 614 9266 Email : dfabian@rcn.com Jintras Ltd , Jeroo Vandrevala Subarna (Ground Floor) P21/N, Block A, New Alipore Kolkata 700 053, India Tel : +91 33 2407 07 01 Fax : +91 33 2407 07 00 Email : jeroov@vsnl.com Website : www.jintras.com

I ndia :

has all the ingre- dients – it even nestles inside a mountain, where all the best magic comes from. Physics is magic. We can all use a

US copies only : EuroWire (ISSN No: 1463-2438) is published bi-monthly by INTRAS Ltd and distributed in the US by DSW, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid at Emigsville, PA. Postmaster : send address changes to EuroWire, PO Box 437, Emigsville PA 17318-0437 www.read-eurowire.com © 2008 Intras Ltd, UK ISSN 1463-2438

little magic. Gill Watson

4

Whenyouhave finishedwith thismagazineplease recycle it

Made with