2019 December Board Book

Social Content: In October we launched our new Enter the Golden State campaign. On Instagram, we are running our “Swipe to Enter the Golden State” creative. Using components from the TV spots, we’ve adapted them to an Instagram carousel where with each swipe of the carousel, the story builds and changes. In total, we have 3 different ads we are running. On Facebook, we are running our :15 versions of our TV spots.