2019 December Board Book

RealCaliforniaMilk.com: As we developed the Enter the Golden State campaign, we saw an opportunity to translate elements of the campaign to the website. We made a series of updates to the site, which launched October 1. We are continuing to refine and update the site through November. • Updated existing modules, using our Enter the Golden State campaign as the filter and throughline

• Created a unique landing page for the campaign • Created a unique landing page for CA sustainability • Identified new opportunities to highlight the RCM seal • Updating the Product Locator page (to be updated in November)