2019 December Board Book

YouTube Marketing : Our 2019 YouTube efforts continue to focus on supporting TV ads and recipe videos. All recipe videos will continue to link to recipes on RCM.com. Below are metrics and top- performing posts through to the end Q3 (based on view rate and CPV). 2019 Paid YouTube (January – September 2019)

Impressions

Views

Clicks

CPV

2,354,024

660,831

1,578

$0.04

Search Engine Marketing: This year, we are continuing to spend on Google only to help increase our share of voice on the largest search platform. To focus our efforts, we worked alongside the business development team to identify key markets that have high RCM product inventory and markets that hope to see growth. Copy and keyword updates were made in July, which resulted in an increase in traffic to the CMAB website and an improvement in search metrics. 2019 Paid Search (January – September 2019)

Impressions

Clicks

CTR

4,161,145

110,237

2.65%